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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Trends Taking Over in 2020. Let’s get started!

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. And the stock market has become increasingly volatile. Google transitioned its Cloud Next 2020 conference to be held online, and Adobe did the same with their annual Adobe Summit conference. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year.

eCommerce 204
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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

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Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

Published October 30, 2020. Free & Fast Shipping” Callout Available in Google Shopping Ads. You may notice a new annotation appearing directly on some Shopping ads the next time you conduct a search that lets you know the seller offers “Free & Fast Shipping.” Buy On Google Now Commission Free. Claim your spot!

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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

Published May 20, 2020. If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. This jumpstarted widespread decreases in costs-per-click in early March.

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. The world is in a very different place today than when we published our 2020 holiday report. Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020?

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Note: Want to talk to someone who can help with your eCommerce store’s digital marketing? eCommerce PPC Marketing Strategies. #1: The cost of ads on social media platforms is rising steadily. KPI: Cost per mille (CPM). KPI : Cost Per Engagement (CPE). KPI : Cost per purchase. Get in touch.