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Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Trends Taking Over in 2020. Let’s get started!
Published March 12, 2020. And the stock market has become increasingly volatile. Google transitioned its Cloud Next 2020 conference to be held online, and Adobe did the same with their annual Adobe Summit conference. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year.
Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.
Published October 30, 2020. Free & Fast Shipping” Callout Available in Google Shopping Ads. You may notice a new annotation appearing directly on some Shopping ads the next time you conduct a search that lets you know the seller offers “Free & Fast Shipping.” Buy On Google Now Commission Free. Claim your spot!
Published May 20, 2020. If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. This jumpstarted widespread decreases in costs-per-click in early March.
Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. The world is in a very different place today than when we published our 2020 holiday report. Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020?
Note: Want to talk to someone who can help with your eCommerce store’s digital marketing? eCommerce PPC Marketing Strategies. #1: The cost of ads on social media platforms is rising steadily. KPI: Cost per mille (CPM). KPI : Cost Per Engagement (CPE). KPI : Cost per purchase. Get in touch.
In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. US retailers will face an additional $223 billion in costs this holiday season due to global supply chain issues ( Salesforce ). The world is in a very different place today than when we published our 2020 holiday report.
Published March 2, 2020. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. description. image_link. availability (recommended). Measuring Performance.
Published March 2, 2020. Updated April 21, 2020. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. April 21 Update. description. image_link.
Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. billion in 2021 after growing $9 billion in 2020. 42% of consumers expect products to be more expensive this year.
Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items. Use countdown timers to create urgency.
This year, as shoppers increasingly feel comfortable with in-person shopping, in-store shopping was up 48% over 2020. That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. December 2. billion in revenue.
Published May 4, 2020. It feels like the entire marketing ecosystem is changing right before our very eyes. With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. No one predicted going into 2020 that desktop would be growing and mobile use would be declining.
Since 2020, many brands have benefited tremendously from consumers being home and having disposable income – but that may not be the case for the 2022 holiday season. Costs per click (CPCs) continue to grow year-over-year, and predictions from Google and Microsoft indicate that this trend will continue for the Q4 2022 shopping season.
With fast shipping times a crucial buying factor for customers, Walmart has launched GoLocal to provide its delivery capabilities to other companies. US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. million in 2020. Walmart’s on a Roll. billion this year from $3.84
Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. Focus on quick delivery times, free shipping, and/or BOPIS.
By September 2020 , Google will make mobile-first indexing the default for all websites. This means that it’s essential to optimize your mobile website’s design and speed if you want to increase your odds of being discovered at the top of the search engine results pages (SERPs) on any device. Price Extensions. Star R atings.
Ecommerce spending in November-December 2020 rose an astounding 45.2% Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost. over the previous year, according to the U.S. Department of Commerce.
Keep an eye out for our annual report to uncover insights that will help your brand reach new heights in 2021 – despite the turbulence of 2020. Brick-and-mortar sales declined an estimated 14% in 2020 , while ecommerce grew an estimated 18%. In 2020, more than 75% of US consumers tried new brands. Similarly, 43.7%
Published March 12, 2020. Last updated May 5, 2020. And the stock market has become increasingly volatile. This surge, combined with disrupted supply chains, has led to an increase in shipping delays, as well. In light of COVID-19, Shopify is offering this tool at no charge until October 1, 2020. Find it here.
Published March 12, 2020. Last updated April 2, 2020. And the stock market has become increasingly volatile. The credits can be used until the end of 2020. The loans, backed by the Small Business Association, can be used to pay for basic expenses. Adobe releases 2020 Digital Economy Index. Amazon update.
Published March 12, 2020. Last updated June 2, 2020. And the stock market has become increasingly volatile. ecommerce in 2018 and just over 40% in 2019, Walmart has seen 74% YOY growth so far in 2020. Comparable sales surged 10% for Walmart from February to April 2020 and 10.8% for Target.
Published March 12, 2020. Last updated July 2, 2020. Most respondents expect moderate to major impacts through the end of 2020, with one-third still expecting to see impacts into next year. 2020 Ecommerce Paid Search. The journey to a new normal will be a slow one. 6/30 update. The truth is, you probably can’t.
Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. billion on Cyber Monday 2020, making it shatter previous online shopping records. For the first time ever, more than a quarter of holiday sales will occur online in 2020.
Published March 12, 2020. Last updated October 1, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce.
Published March 12, 2020. Last updated November 4, 2020. million social media users in 2020, and that number is expected to grow to 226 million by 2024. In 2020, time spent with social media networks is projected to grow 8.8%. Digital Commerce 360 estimates that despite the pandemic, Amazon Prime Day 2020 sales hit $10.4
Published March 12, 2020. Last updated September 9, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June.
Published March 12, 2020. Last updated August 4, 2020. billion in revenue in Q2 2020. The ecommerce giant’s Q2 2020 numbers actually ended up totaling $88.9 Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 7/29 update. 7/9 update.
Published March 12, 2020. Visa found that 53% of consumers were spending more in June 2021 than in June 2020. Apparel and restaurants also saw notable growth last month over 2020, with sales increasing 62.9% After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7%
Published March 12, 2020. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. billion in sales compared to $9 billion in 2020. Updated December 2, 2021. Black Friday 2021 brought in $8.9
Published March 12, 2020. While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. According to eMarketer data , ecommerce sales in 2020 are expected to grow 32.4%
Published March 12, 2020. in 2020 and are expected to surge another 28.8% Mobile revenue saw its most significant growth in 2020 in light of the pandemic and consumers spending more time shopping on their phones. in Q2 2020. Post-pandemic paid search ad spend trajectory skyrocketing. Last updated June 1, 2021.
Published March 12, 2020. While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7% Updated July 1, 2021. June 22 update.
Published March 12, 2020. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. growth over 2020. Where 2020 was ecommerce’s year to shine, nonecommerce sales took the crown last year.
Published March 12, 2020. billion, a slight uptick from March 2020’s forecast of $72.7 billion, a 19% increase from March 2020’s projection of $91.32 Paid search ad spend will grow 24.0% in 2021 over 2020 and approach $87 billion by 2022. are seeing customers be less willing to pay full price. of all U.S.
Published March 12, 2020. What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items.
Published March 12, 2020. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Fewer new brick-and-mortar locations opened in 2020 than the past 3 years ( Practical Ecommerce ). billion in 2020, up from $62.2B Last updated March 2, 2021. March 2 update.
Published March 12, 2020. Consumer electronics is the fastest-growing digital ad spend category, seeing 18% growth in 2020. The consumer electronics industry actually saw a negative growth rate in 2020 with a loss of 2.2%, but that’s expected to bump up again by 4.3% growth estimate from August 2020. billion in 2020.
Published March 12, 2020. Casual apparel brands thrived in 2020 with consumers spending more time at home. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.
Published March 12, 2020. to approach $53 million in 2020 – an unprecedented $6.6 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. In 2020, consumers spent $115 billion on furniture & bedding, adding up to a modest 0.6% million in total revenue in 2020.
Published March 12, 2020. Delivery and pickup surged 300% for Walmart in 2020 due to the pandemic, and these robot test sites are the start of a new kind of curbside pickup. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Register here!
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