2021 Related Topics 
Forrester eCommerce
JUNE 7, 2021
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. Less obvious […].
Forrester eCommerce
OCTOBER 30, 2020
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
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Forrester eCommerce
OCTOBER 15, 2020
In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.
Forrester eCommerce
OCTOBER 20, 2020
So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Learn why in our customer insights predictions for 2021. Firms have gotten better at acting on customer insights. Something new and different.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Forrester eCommerce
OCTOBER 28, 2020
Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.
Forrester eCommerce
OCTOBER 28, 2020
In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT Common mistakes brands encounter with local search and how to fix those. Four strategies to improve your local visibility for your business today. How companies have seen success by prioritizing their online reputation.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
October 13th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST What types of structured and unstructured feedback should your team gather. What programs and processes you can put in place to use your feedback for driving growth.
Advertiser: ZoomInfo
In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT Thoughts around how to leverage persona development to put in practice new marketing experiences to drive more growth. How to create an environment to stay ahead of key macro shopper trends to help inform evolutions with marketing strategy development.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.
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As for what shoppers most want to buy in store, you'll have to read Klarna's “The State of Smoooth: 2021 Holidays Unwrapped” report to find out. That early shopping is important because 34% of shoppers expect to spend more this year too.
Speaker: Brent Werbeck, GetMoreReviews Co-Founder
What 2021 online review trends you should be paying attention to. August 12th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT Join Brent Werbeck, Co-Founder of Get More Reviews, in this discussion of how to foster and grow your business's 5-star online reputation. How to get more 5-Star reviews. How to better manage negative reviews.
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It’s no secret marketplaces have made an impression in the eCommerce world after the onset of COVID-19, but the growth of online sales slowed in 2021 as many vaccinated consumers (and those tired of staying at home) returned to stores. That being said, the success and growth of these online shops doesn’t show signs of slowing down.
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