Forrester eCommerce

OCTOBER 26, 2020

In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.

Customer 545

Customer 545

Forrester eCommerce

OCTOBER 22, 2020

FInd out what Forrester predicts for the automation market in 2021. In less than a year automation moved from a long-term goal to a short-term necessity.

Marketing 492

Marketing Customer 492

Forrester eCommerce

OCTOBER 28, 2020

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

Technology 459

Technology Management B2C Marketing 459

Forrester eCommerce

OCTOBER 15, 2020

Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing. It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed.

Technology 546

Technology Customer 546

Forrester eCommerce

APRIL 14, 2021

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 523

B2B Marketing 523

Forrester eCommerce

OCTOBER 21, 2020

Learn how customer service will evolve in 2021. The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic.

Customer 518

Customer Consumer Banking Management 518

Forrester eCommerce

SEPTEMBER 30, 2020

The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions.

Operations 476

Operations 476

Forrester eCommerce

OCTOBER 23, 2020

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.

Customer Experience 488

Customer Experience Customer 488

Forrester eCommerce

OCTOBER 22, 2020

In 2021, business and IT leaders will be forced to tackle some long-lingering AI challenges head on to successfully emerge from the pandemic. Read Forrester's AI predictions to learn more.

Customer 476

Customer 476

BigCommerce

DECEMBER 20, 2021

At BigCommerce’s 2021 Make it Big Conference… Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers.

Marketing 452

Marketing eCommerce Customer 452

Forrester eCommerce

JANUARY 21, 2021

As organizations prepare for 2021 and beyond, they need to focus on what matters most, which includes examining market trends and understanding buyer needs. Here are the five key actions portfolio marketers must take.

Marketing 488

Marketing Customer 488

Forrester eCommerce

SEPTEMBER 18, 2020

Join Jennifer Ross and Adele Sweetwood on October 15 for the Forrester SiriusDecisions webcast “Is It 2021 Yet?: CMO Planning Assumptions” to take a deeper dive into five key areas that will be crucial for marketing leaders in 2021.

B2B 488

B2B Marketing 488

Forrester eCommerce

JANUARY 5, 2021

Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].

Article 511

Article Blog Customer Experience B2C 511

Forrester eCommerce

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Customer Experience 545

BigCommerce

FEBRUARY 15, 2022

It’s time for the BigCommerce 2021 Partner Awards! Marking the fourth year of the program, the BigCommerce Partner Awards is…

BigCommerce 366

BigCommerce 366

Forrester eCommerce

APRIL 23, 2021

Over a billion people worldwide celebrate Earth Day. Does this include your customers? Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on climate change risk management solutions.

Blog 474

Blog Management Customer 474

Forrester eCommerce

OCTOBER 15, 2020

Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].

Technology 537

Technology Arts Information Customer 537

Forrester eCommerce

APRIL 29, 2021

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535

Channel Social Media Download B2B 535

BigCommerce

AUGUST 12, 2021

The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented. For months, ecommerce experts…

eCommerce 491

eCommerce 491

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].

Channel 528

Channel Supplies Customer B2B 528

Forrester eCommerce

JANUARY 29, 2021

We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along? Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […].

Banking 494

Banking Social Media Consumer 494

Forrester eCommerce

OCTOBER 3, 2022

in 2021 to 6% in 2025. Across eight forecasted countries — US, China, Japan, and Europe-5 (France, Germany, Italy, Spain, the UK) — AI’s share of software spend will increase from 4.3%

Marketing 370

Marketing Customer 370

Forrester eCommerce

MARCH 10, 2021

2020 was no doubt a crazy year. But despite all the disruption, APAC organizations actually delivered better customer experiences in 2020 than in 2019. In Australia, one bank and two superannuation firms saw statistically significant improvements in their CX Index scores.

Banking 459

Banking Customer Experience Improvements Consumer 459

Forrester eCommerce

MARCH 23, 2021

Last year, companies compressed multiyear timelines for technology integration and innovation into a few months as the pandemic pushed office workers into fully remote work environments.

Recommendation 473

Recommendation Operations Technology Management 473

BigCommerce

FEBRUARY 16, 2021

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…

Omnichannel 511

Omnichannel Marketing Retail 511

Forrester eCommerce

JANUARY 27, 2021

Customer service organizations played an elevated role in nurturing customers during the pandemic and did a great job at helping retain them and their spend. The pandemic also exposed gaping holes in customer service technologies and processes.

Customer 487

Customer Technology 487

BigCommerce

JULY 12, 2021

Make it Big is back — with more ecommerce legends and global thought leaders than ever before. Join us…

eCommerce 446

eCommerce BigCommerce 446

Forrester eCommerce

DECEMBER 14, 2020

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.

B2B 501

B2B Marketing Customer 501

Forrester eCommerce

DECEMBER 21, 2020

What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.

B2B 497

B2B Marketing 497

Forrester eCommerce

FEBRUARY 19, 2021

Since April 2020, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption.

Improvements 430

Improvements Retail Customer 430