Retail TouchPoints

FEBRUARY 1, 2021

So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Without seamless checkout and customer service options available across channels, customers will go elsewhere — especially now that more shopping is done online and consumers can switch to the competition with a quick click.

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Retail TouchPoints

APRIL 23, 2021

The 2021 class of impressive leaders is comprised of founders, CEOs, creative directors, design managers, marketing executives, ecommerce gurus, VPs and many more changemakers rewriting the rules of retail in unique and exciting ways. Christiana DiMattesa , Senior Director Marketing, DTC Channels and Experience, The Americas , Under Armour.

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Retail Omnichannel Management eCommerce 325

Retail TouchPoints

FEBRUARY 23, 2021

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. Then, that data can be used to inform messaging on traditional channels, where advertisers otherwise won’t get feedback as quickly. People move quickly, and the faster brands can do creative testing, the better off they’ll be.

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Retail TouchPoints

JANUARY 2, 2025

The brand also has been dealing with the repercussions of its efforts to beef up its direct-to-consumer (DTC) channel. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023. consumers wallet.

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Retail TouchPoints

JANUARY 14, 2022

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. trillion , up from $1.1 trillion in 2020, while U.S. 18 and Dec.

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Omnichannel Fulfillment Shipping Costs Social Media 306

Groove

DECEMBER 23, 2020

As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Anticipate Omni-Channel Shoppers. There are two specific mobile sales channels: mobile-optimized websites and apps. Offer Native Mobile eCommerce Checkouts. Apps vs Mobile-Optimized Experiences.

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Mobile eCommerce Mobile eCommerce Social Media 322

Kissmetrics

JANUARY 22, 2021

Email, in particular, is one of the channels where marketers believe in personalization the most. The post Why You Should Depersonalize Your Marketing in 2021 appeared first on Neil Patel. She knows that sending emails is more like speaking to a large crowd of people than talking to just a few in a small room.

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Marketing Recommendation Other Customer 363

Kissmetrics

FEBRUARY 2, 2021

2021 SaaS Trends that Affect Brand Advocacy. The more people who share your content across social channels, the more customers you attract to your business. By promoting products via employees, you have access to personal networks that you might not otherwise reach exclusively through a brand channel.

Social Media 320

Social Media B2B Games Marketing 320

Kissmetrics

JULY 12, 2021

Deliver Personalized Campaigns Across Multiple Channels With Oracle Eloqua. Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. Now, the tool has grown into an effective personalization device across various channels like email, video, and mobile.

Marketing 362

Marketing Payment Services Payments SEO 362

Kissmetrics

FEBRUARY 11, 2021

3 Reasons Why Social Media Is Pay to Play in 2021. In fact, revenues across all social platforms in the US are expected to reach almost $51 billion in 2021. Unless you’ve got Nike’s marketing budget, you likely don’t have the resource to focus on every social channel at once. Increase the Quality of Your Content.

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Social Media Mobile Other Marketing 360

Retail TouchPoints

AUGUST 13, 2021

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. Gee: In a post-COVID world, you can’t just run a direct-to-consumer site.

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Omnichannel Payment Services Payments Multi-channel 299

Kissmetrics

JUNE 1, 2021

Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel. This strategy will also motivate other people to interact more with your YouTube channel. This will make your videos more professional and may direct new users to your channel.

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Retail TouchPoints

DECEMBER 6, 2024

Since launching our Little Planet brand in 2021, weve prioritized sustainable innovation and established practices that benefit all our brands, with investments in resources such as GOTS-certified organic cotton and sustainably sourced materials. Performance and value are now foundational to our entire house of brands.

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Apparel Fashion Social Media Consumer 289

Retail TouchPoints

MAY 5, 2021

compared to 2019, with 44% purchasing alcohol online for the first time in 2021, according to research from IWSR. The platform will begin to roll out to winery partners in time for holiday 2021, with full migration beginning in early 2022. Industry analysts expect alcohol ecommerce to exceed $40 billion by 2024.

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BigCommerce eCommerce eCommerce Platforms Channel 310

Kissmetrics

JULY 28, 2021

To amplify your content, determine the places your audience are frequenting online , and then publish on those channels to reach them. A sound content strategy and targeted content creation make up only the first part of the equation. The final part is amplification of the content.

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Social Media Improvements Information B2C 329

Retail TouchPoints

SEPTEMBER 28, 2021

8) to nominate a retail practitioner for the 2021 Retail Innovator Awards, which spotlight individuals who create tangible, positive change for their companies, organizations and the retail industry. ” The 2021 winners will join seven years’ worth of impressive retail innovators, including: Ekta Chopra, e.l.f. .

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Retail Channel Technology 290

Retail TouchPoints

MAY 20, 2022

Albertsons began testing the carts at two stores in California and Idaho in November 2021, according to CNBC , and the retailer’s eventual goal is to deploy them in dozens of its stores. we are building a link between multiple consumer channels and the brands they trust while keeping customer loyalty central to the experience.”.

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Shopping Carts Customer Loyalty Technology Mobile 331

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. In 2021, 20.8%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

SEPTEMBER 1, 2021

retail channels including grocery, drug and dollar. With this acquisition, we are expanding our position in high-value categories and adding complementary channel access and data management capabilities that have the potential to further accelerate our Intelligent Labels strategy.”. Vestcom has 11 U.S.

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Channel Management Marketing Other 317

Retail TouchPoints

AUGUST 3, 2021

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. with plans to reach more than 95 locations by the end of 2021. The brand posted a 56% net sales gain versus 2019 in Q1 2021, which ended May 1.

Apparel 306

Apparel Marketing Consumer Channel 306

Kissmetrics

SEPTEMBER 17, 2021

The reality is people need to see consistency in order to understand why they should subscribe to your channel. The end screen adds extra time to the end of your video where you can do two key things: promote your other videos and get people to subscribe to your channel. Get People to Subscribe to Your YouTube Channel.

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Blog Marketing Channel Other 279

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. E-commerce University 2021. Marketing: There are a multitude of channels and tactics that allow you to maximize customer reach and engagement. This year, it’s projected to reach 21.8%

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. Can I do this for Holiday Season 2021?

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Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

SEPTEMBER 5, 2024

The deal includes a pro-rata payment to Nordstrom to buy out its minority interest in the brands , which the department store acquired as part of a previous joint venture with Asos back in July 2021.

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Payment Services Payments Department Stores Online Retail 288

Retail TouchPoints

MAY 29, 2024

. “We are pleased to introduce Eddie Bauer’s next adventure in innovation to its audience of brand fans,” said Sierra McPhillips, VP of Brand at Authentic Brands Group , which acquired the Eddie Bauer brand in 2021.

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Department Stores Outdoor Channel Technology 279

Retail TouchPoints

OCTOBER 21, 2021

Now in 2021, the impacts of a highly efficient but slightly disrupted global Just in Time (JIT) inventory system are being felt in industries like apparel, automobiles and construction supplies. Here are a few tips for the immediate opportunities to make the most out of 2021 and a look ahead. Start the Message Early — as in NOW.

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Gifts Shipping Costs Supplies Consumer 334

Retail TouchPoints

OCTOBER 12, 2022

The retailer’s new stores will be decorated to encourage customers to participate in photo ops and share their in-store experiences through digital channels. In Q1 2021, Brookfield decided to sell its interest in the company for $63 million.

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Clothing Gifts Fashion Events 306

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Through 2021, nearly all the major U.S.

Social Media 306

Social Media Retail Channel Events 306

Retail TouchPoints

APRIL 21, 2021

The Shopify Pinterest Channel is now home to more than 1.7 The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. million merchants.

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Shopify Multi-channel Small Business Retail Marketing 321

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. The Bay kicked off its initial ecommerce expansion in April 2021 with the launch of the Hudson’s Bay Marketplace.

eCommerce 299

eCommerce Operations Customer Experience Omnichannel 299

Retail TouchPoints

JULY 26, 2022

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. In fact, Salesforce has already predicted that the modest growth of the 2021 holiday shopping season could foreshadow this year , with Q1 data showing a 3% YoY decrease in global digital sales.

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Shipping Costs Gifts Fulfillment Consumer 306

Retail TouchPoints

JULY 5, 2022

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Mobile channels generated significant increases for 30% of respondents, and ecommerce marketplaces made significant revenue gains for 27%.

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Omnichannel Fulfillment Customer Retention Channel 278

Retail TouchPoints

JANUARY 24, 2022

Kohl’s has been facing pressure from activist investors for some time, including a push to add nine independent candidates to its Board of Directors in February 2021 led by Macellum Advisors GP, Ancora Holdings, Legion Partners Asset Management and 4010 Capital.

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Omnichannel Customer Experience Other Channel 282

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

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Games Retail Events eCommerce 306

Retail TouchPoints

JUNE 6, 2022

Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.

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Retail Operations Channel Supplies 291

Retail TouchPoints

MAY 3, 2023

Continuing an ecommerce-focused growth strategy that launched when Francesca’s went private early in 2021, the retailer has purchased California-based wardrobe essentials brand Richer Poorer. The brand will continue its current efforts in wholesale and DTC channels this year with a full relaunch planned for 2024. million.

Apparel 276

Apparel Omnichannel Operations Channel 276

Retail TouchPoints

JULY 9, 2024

Since its 2021 launch , Lowe’s media network has grown significantly and now serves more than 300 brands in the home improvement category. Lowe’s Media Network is expanding its offerings to include in-store programmatic audio ads in partnership with Vibenomics , a Mood Media company.

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Retail Omnichannel Channel Improvements 275