ROI Revolution

MAY 6, 2021

Published May 6, 2021. According to eMarketer , almost 50% of retail CFOs in the US are pursuing a digital transformation in 2021. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. Claim your copy!

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Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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Retail TouchPoints

JULY 27, 2021

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. Because for consumers, omnichannel shopping is insanely convenient. There’s no quick fix to transform your enterprise for the omnichannel 2.0

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Retail TouchPoints

FEBRUARY 1, 2021

So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Omnichannel shopping. In 2021, omnichannel excellence will continue to become an essential point of differentiation, particularly for those retailers that don’t own their category.

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Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. Liu: 2021 was marked by the accelerated development of ecommerce.

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Retail TouchPoints

APRIL 23, 2021

The 2021 class of impressive leaders is comprised of founders, CEOs, creative directors, design managers, marketing executives, ecommerce gurus, VPs and many more changemakers rewriting the rules of retail in unique and exciting ways. Christiana DiMattesa , Senior Director Marketing, DTC Channels and Experience, The Americas , Under Armour.

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ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? What’s the difference between multichannel and omnichannel?

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Omniconvert

FEBRUARY 4, 2021

They regularly hop between multiple channels, and the statistics say 86% of shoppers normally hop between two channels while […]. The post Omnichannel eCommerce Is Key In 2021 appeared first on Omniconvert Ecommerce Growth Blog. This also applied to your consumers as well.

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Retail TouchPoints

JULY 8, 2022

Launched by Don Kotula in 1981 as a mail-order business that offered a patented log splitter design, Northern Tool & Equipment moved into brick-and-mortar retail later that year, expanded online in the 2000s and is now a leading omnichannel retailer for tradespeople, DIY enthusiasts and hobbyists. Engagement Across All Channels.

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Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Retail TouchPoints

FEBRUARY 5, 2021

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Gene Bornac is Chief Strategy Officer at enVista.

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Retail TouchPoints

AUGUST 11, 2022

That’s why Founder and CEO Ariel Kay has spent the last year building out her executive leadership team, with one of her key appointments being Drew Sheriff , who took the helm as Chief Commercial Officer in November 2021. What channels do they use? Lesson 6: Treat Your Stores as More Than Just Another Sales Channel.

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Retail TouchPoints

JANUARY 11, 2021

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. With that in mind, here are three predictions for retailers in the coming year. There’s no time like the present to reap the rewards of D2C marketing.

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Retail TouchPoints

MAY 12, 2021

But behind the numbers is a little-heralded success story, a story of nimble adjustments and the jewelry vertical’s embrace of digital and omnichannel initiatives to better serve customers. It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC).

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Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. Contextual. Personalized. – The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […].

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Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

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GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?

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Retail TouchPoints

JULY 9, 2024

Since its 2021 launch , Lowe’s media network has grown significantly and now serves more than 300 brands in the home improvement category. Lowe’s Media Network is expanding its offerings to include in-store programmatic audio ads in partnership with Vibenomics , a Mood Media company.

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Retail TouchPoints

JANUARY 13, 2021

This phenomenon helped large, digitally savvy retailers like Target , Home Depot and Walmart thrive and earned them spots among the top 10 retailers in CI&T ’s Connected Retail Report , which was presented during Chapter 1 of the 2021 NRF Big Show. and narrowed it down to 28 and then 12 outstanding omnichannel companies.

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Omnisend

SEPTEMBER 8, 2021

While many preached omnichannel in retail and ecommerce, few walked the walk. In this article from our 2021 interview series, I got to exchange with someone who has seen so many changes over his extensive career—and knows how brands should be dealing with them. Omnichannel Retailing: Risks, Rewards, and Mistakes.

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Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. With omnichannel, customers receive a consistent brand message and experience regardless of channel.

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GetElastic

JULY 22, 2022

This post was originally published in 2021 and has been updated for relevancy. Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. Source: Clout Brands.

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Retail TouchPoints

JANUARY 27, 2021

Below, Shokrian shared his take on issues including: How COVID-19 impacted brand positioning and growth ; Why MeUndies is integrating social responsibility into its broader community-building efforts; Which omnichannel investments are top priorities in 2021; and His leadership lessons from 2020. looks like,” Shokrian said.

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iVend

MARCH 14, 2022

billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so.

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GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Prioritizing channels with larger contributors to current traffic.

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ROI Revolution

MAY 20, 2021

Published May 20, 2021. For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr.

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Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths.

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Retail TouchPoints

APRIL 26, 2021

The February 2021 edition of the Insights Study found just 8% of participants saying they shopped for groceries exclusively online. This makes it essential that retailers continue to invest in creating a seamless omnichannel shopper experience. Those grocery retailers that listen, and move proactively, could have a very good 2021.

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Ecommerce Platforms

OCTOBER 26, 2021

The eCommerce service is an omnichannel commerce platform that provides the power of large-scale businesses to mid-size brands. BetterCommerce is a large-scale enterprise-grade omnichannel solution for eCommerce built to empower retailers to maximize revenue, stay ahead of the competition, and be more efficient. Omnichannel.

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Retail TouchPoints

MAY 3, 2023

Continuing an ecommerce-focused growth strategy that launched when Francesca’s went private early in 2021, the retailer has purchased California-based wardrobe essentials brand Richer Poorer. This will deliver increased operational efficiencies, accelerate our omnichannel capabilities and open new revenue streams.” million.

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Retail TouchPoints

JULY 13, 2023

JD Sports , a global retailer with more than 3,000 stores worldwide, has adopted a suite of solutions designed to boost its growth in Canada, a market the retailer entered in 2021. includes cloud technology solutions with rich mobile functionality for omnichannel, POS, merchandising, ERP, warehouse management, analytics and loss prevention.

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Fabric

AUGUST 15, 2023

Additionally, there’s one potent omnichannel fulfillment approach that retailers are rapidly adopting as well: buy online, pickup in-store. In this guide, we’ve compiled all you need to know about BOPIS for omnichannel retailers. Lindsay Mikos is the senior director, retail omnichannel at Walgreens. It grew to $73.16

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Fabric

SEPTEMBER 5, 2023

Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. offered curbside pickup, but by the end of 2021, that number soared to a whopping 61.8%. In early 2020, only 6.6% of the Top 1,000 retail chains in the U.S.

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lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. eCommerce is growing (higher, further, faster).

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Retail TouchPoints

APRIL 13, 2023

For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. The key is to avoid early mass media investment.

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Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. E-commerce University 2021. The Four Pillars of Omnichannel Success. The pandemic has made omnichannel a business imperative for merchants of all sizes. Access Now.

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ROI Revolution

SEPTEMBER 7, 2021

Published June 29, 2021 | Updated September 7, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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