Retail TouchPoints

FEBRUARY 23, 2021

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io We’re Less Engaged — But Still Scrolling.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. growth in 2021 after growing 6.2% of marketing decision-makers.

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ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

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Kissmetrics

FEBRUARY 19, 2021

Current 2021 Trends in Entrepreneurship. We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Every entrepreneur can now build an app, social media platform, or e-commerce website.

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Retail TouchPoints

JANUARY 11, 2021

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. With that in mind, here are three predictions for retailers in the coming year. There’s no time like the present to reap the rewards of D2C marketing.

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Retail TouchPoints

FEBRUARY 1, 2021

So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021? Without seamless checkout and customer service options available across channels, customers will go elsewhere — especially now that more shopping is done online and consumers can switch to the competition with a quick click.

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Retail TouchPoints

JANUARY 14, 2022

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Social commerce played a small but significant role in terms of mobile sales. trillion , up from $1.1

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ROI Revolution

JUNE 18, 2021

Published June 18, 2021. Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. At its core, branded content is storytelling.

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Kissmetrics

FEBRUARY 22, 2021

What worked last year may not be enough to creep ahead in 2021. Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things.

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Retail TouchPoints

JANUARY 27, 2021

growth rate in 2021 after most economies come out of full lockdown and continue to contain the virus, and start distributing vaccines. In 2021, the overall picture is gloomy: rising unemployment and subsequent low consumer confidence are projected to lead to a drop in consumer spending. However, IMF projects a 5.4%

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Kissmetrics

FEBRUARY 2, 2021

2021 SaaS Trends that Affect Brand Advocacy. Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Through social brand advocacy, you exponentially increase your social reach and potential to be seen by leads. Supercharge Your Social Selling.

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Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. There are more than 3.6

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Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. 1] [link]

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ROI Revolution

NOVEMBER 16, 2020

As the channel tries to stay relevant with users and advertisers alike, this exciting new placement will likely capture new interest and investment. Facebook’s Transition to Shorter Attribution Window on Hold Until 2021. We hope you enjoyed the November 2020 Social Media Water Cooler! Learn more here.

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ROI Revolution

MAY 6, 2021

Published May 6, 2021. According to eMarketer , almost 50% of retail CFOs in the US are pursuing a digital transformation in 2021. Of course mobile, social and physical commerce aren’t too far behind on the priority list. Of course mobile, social and physical commerce aren’t too far behind on the priority list.

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Groove

DECEMBER 23, 2020

As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Connect Social Marketing to Social Selling. Anticipate Omni-Channel Shoppers. Connect Social Marketing with Social Selling. Offer Native Mobile eCommerce Checkouts.

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Retail TouchPoints

MAY 12, 2021

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone. Conclusion: Pivot Fast, Pivot Smart.

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Kissmetrics

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

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Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. What is TikTok? An Introduction. increase in users.

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Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Economists are predicting another very strong, extended online shopping period in Q4 2021. Ecommerce spending in November-December 2020 rose an astounding 45.2%

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Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. trillion minutes of video in 2021, and that content is mostly made by everyday users who are posting that content for free. But where do you even start?

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Retail TouchPoints

FEBRUARY 6, 2024

The brand also will be featured in content on Saks’ digital channels, including an email campaign and social media content. ” The partnership with Lucid is another example of how Saks is leveraging its new business model , which saw the company spin off its ecommerce operations into a separate company in 2021.

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ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021. The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021.

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Ecommerce Platforms

MAY 18, 2021

Schedule social media posts. You can convert videos to any format to compliment your social media and website content. Chats from all your comms channels are rerouted to one consolidated inbox, where you and your support team can quickly answer and manage all conversations. Answer customer questions. Your website.

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Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

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Retail TouchPoints

MARCH 20, 2023

Key channels where cannabis brands have had to work around tight restrictions include social media, where the major players have specific rules about the kind of content that can be shared — and in most cases have banned paid content in this category altogether. That’s why I’m excited about Twitter.

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ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021 The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. eMarketer).

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Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Redefining Social Shopping.

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lateshipment

NOVEMBER 11, 2021

Halloween is done and we’re onto the next big stop — Thanksgiving and BFCM 2021 (Black Friday and Cyber Monday). All this excitement stems from the sole fact that shoppers in US households are expected to spend close to $25 billion for BFCM in 2021. Why is Customer Support Imperative During BFCM 2021?

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ROI Revolution

APRIL 5, 2021

Published April 5, 2021. Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. in 2021 over 2020, with growth continuing even as the pandemic subsides. Paid search + the pandemic. We’ll dive into: . billion.

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eCommerce Social Media Channel Consumer 78

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

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Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

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Retail TouchPoints

FEBRUARY 3, 2023

Merchants can sell their products and sync catalogs across all branded online stores, physical stores, social media and marketplaces to create a consistent and holistic brand experience. And keep in mind that shoppers who use four or more channels spend about 9% more than those who use only a single channel.

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ROI Revolution

APRIL 12, 2022

Ad spend stabilized again by March 2021 to 14% YoY growth. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. In 2021, it became even more competitive as costs per click (CPCs) skyrocketed for the second year in a row.

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Retail TouchPoints

FEBRUARY 25, 2022

billion in 2021. All Social Media is Important, from Livestreaming to Direct Messaging. Luxury and social media have gone hand-in-hand in China for years, and that relationship has only grown stronger since COVID-19 drove more sales online. “That’s the channel for influence,” said Williams.

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Omnisend

APRIL 30, 2021

It’s any form of advertising that occurs online: content marketing, search engine or social media ads, influencer marketing, and so on. How to Use Paid Social Media Ads in Your Ecommerce Campaigns. This is where paid search and social channels come in. But what about an online advertising definition?

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