Kissmetrics

FEBRUARY 2, 2021

2021 SaaS Trends that Affect Brand Advocacy. Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Through social brand advocacy, you exponentially increase your social reach and potential to be seen by leads. Supercharge Your Social Selling.

Social Media 320

Social Media B2B Games Marketing 320

Retail TouchPoints

JANUARY 14, 2022

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Social commerce played a small but significant role in terms of mobile sales. trillion , up from $1.1

Omnichannel 306

Omnichannel Fulfillment Shipping Costs Social Media 306

Retail TouchPoints

DECEMBER 6, 2024

For generations, weve been trusted to provide families with safe, high-quality childrens apparel, and our commitment to sustainability and social responsibility continues to be integral to that mission. Performance and value are now foundational to our entire house of brands.

Apparel 289

Apparel Fashion Social Media Consumer 289

Groove

DECEMBER 23, 2020

As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Connect Social Marketing to Social Selling. Anticipate Omni-Channel Shoppers. Connect Social Marketing with Social Selling. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 322

Mobile eCommerce Mobile eCommerce Social Media 322

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. There are more than 3.6

Social Media 306

Social Media Marketing Shipping Costs SEO 306

Kissmetrics

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

Social Media 329

Social Media Improvements Information B2C 329

Retail TouchPoints

MAY 12, 2021

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone. Conclusion: Pivot Fast, Pivot Smart.

Jewelry 269

Jewelry Multichannel Retail Merchant Services 269

Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Once you’re armed with this information, you can select your channels. Select Your Channels. There’s no wrong answer for which social channels to be on and avoid.

Social Media 334

Social Media Blog Channel Events 334

Kissmetrics

JULY 12, 2021

Deliver Personalized Campaigns Across Multiple Channels With Oracle Eloqua. Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. Now, the tool has grown into an effective personalization device across various channels like email, video, and mobile.

Marketing 362

Marketing Payment Services Payments SEO 362

Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. 1] [link]

Social Media 289

Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Redefining Social Shopping.

Social Media 306

Social Media Retail Channel Events 306

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

Social Media 337

Social Media Marketing Other Events 337

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 297

Social Media Consumer Electronics eCommerce Electronics 297

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. trillion minutes of video in 2021, and that content is mostly made by everyday users who are posting that content for free. But where do you even start?

Supplies 290

Supplies Social Media Channel Consumer 290

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

FEBRUARY 25, 2022

billion in 2021. All Social Media is Important, from Livestreaming to Direct Messaging. Luxury and social media have gone hand-in-hand in China for years, and that relationship has only grown stronger since COVID-19 drove more sales online. “That’s the channel for influence,” said Williams.

Social Media 304

Social Media Marketing Gifts Channel 304

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

Payment Services 249

Payment Services Payments Social Media Consumer 249

Retail TouchPoints

JUNE 3, 2021

As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. E-commerce University 2021. Marketing: There are a multitude of channels and tactics that allow you to maximize customer reach and engagement. This year, it’s projected to reach 21.8%

eCommerce 361

eCommerce Omnichannel Merchant Services Channel 361

Retail TouchPoints

MARCH 31, 2021

GameStop has named Elliott Wilke to the role of Chief Growth Officer, effective April 5, 2021. He also will work with other company leaders on initiatives that include expanding the company’s use of customer insights and metrics to optimize channel marketing.

Social Media 264

Social Media Customer Loyalty Games Channel 264

Retail TouchPoints

MAY 16, 2022

For example, francesca’s was suffering from significant customer churn in late 2021 — plenty of new customers were visiting the site, but most made one purchase then “fell out of the bottom,” according to Jann Parris, CMO of francesca’s. This approach can carry through to other marketing and social media efforts as well.

Social Media 325

Social Media Specialty Retailers Presentation Apparel 325

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Media 306

Social Media Fashion Channel Events 306

Retail TouchPoints

OCTOBER 6, 2021

The two-way nature of livestreaming explains why return rates are as much as 40% lower than traditional ecommerce channels, according to Coresight research: “ Livestreaming is an opportunity to educate the consumer, which is why returns are so much lower — they actually know what they’re buying ,” said Weinswig. This year’s 10.10

Social Media 312

Social Media Electronics Events Fashion 312

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. In 2021, 20.8%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Ecommerce Platforms

MAY 18, 2021

Schedule social media posts. You can convert videos to any format to compliment your social media and website content. Chats from all your comms channels are rerouted to one consolidated inbox, where you and your support team can quickly answer and manage all conversations. Answer customer questions. Your website.

Social Media 210

Social Media Live Chat SEO Management 210

Retail TouchPoints

JULY 11, 2022

It doesn’t matter what channel or touch point, your customers and employees should have a sense of consistency every time they interact with your brand. We suggest micro surveys, social media and review sites and live chat to gain the intelligence you need to compete for Gen Z’s loyalty.

Customer Experience 306

Customer Experience Social Media Customer Live Chat 306

Kissmetrics

JUNE 3, 2021

The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos.”. Her videos showcase strategies for different games, her channel is active, and the channel has more than 200,000 followers. ” The #Followmeto project has also morphed into TV and book deals.

Marketing 270

Marketing Games Download Mobile 270

Kissmetrics

JUNE 1, 2021

Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel. Reviews work as social proof of what you think about a product or service. Comments and messages received on social media or on the videos themselves can be used as ideas for videos.

Webinar 317

Webinar Travel Games Article 317

Retail TouchPoints

FEBRUARY 3, 2023

Merchants can sell their products and sync catalogs across all branded online stores, physical stores, social media and marketplaces to create a consistent and holistic brand experience. And keep in mind that shoppers who use four or more channels spend about 9% more than those who use only a single channel.

Payments 286

Payments Merchant Services Payment Services Shipping Costs 286

Retail TouchPoints

NOVEMBER 2, 2021

It also will appear on television through QVC and HSN’s channel; social media sites including Facebook Live, TikTok and YouTube; and on the retailers’ websites. during 2021 and $35 billion by 2024, according to data from Coresight Research. The livestreaming market is expected to hit $11 billion in sales in the U.S.

Events 288

Events Social Media Apparel Fashion 288

Retail TouchPoints

NOVEMBER 5, 2021

Petco’s first live shopping event, The Perfect Fit, was held in late April 2021. The retailer was already well established in the general social media space before it started exploring the commerce side, making the move a natural evolution for the brand. Successful Live Events Rely on a ‘Union of Human and Pet Talent’.

Events 279

Events Social Media Fashion Consumer 279

Optimizely

JULY 10, 2018

billion by the end of 2021. Email has reached a saturation point as a channel. If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Get creative on social.

Marketing 236

Marketing eCommerce Social Media Shopping Carts 236

Retail TouchPoints

MARCH 20, 2023

Key channels where cannabis brands have had to work around tight restrictions include social media, where the major players have specific rules about the kind of content that can be shared — and in most cases have banned paid content in this category altogether. That’s why I’m excited about Twitter.

Social Media 264

Social Media Channel Other Marketing 264

ROI Revolution

MAY 6, 2021

Published May 6, 2021. According to eMarketer , almost 50% of retail CFOs in the US are pursuing a digital transformation in 2021. Of course mobile, social and physical commerce aren’t too far behind on the priority list. Of course mobile, social and physical commerce aren’t too far behind on the priority list.

Omnichannel 135

Omnichannel Merchant Services Social Media Payment Services 135

Kissmetrics

SEPTEMBER 2, 2021

There’s no hiding it, Instagram is one of my favorite social media channels. Instagram remains one of the most popular social media apps. As of January 2021, it was second only to TikTok in download count. As of August 2021, Doug the Pug had 3.9 Let’s get to it. That’s exactly what’s transpired.

Payments 363

Payments Social Media eCommerce Payment Services 363

Retail TouchPoints

FEBRUARY 6, 2024

The brand also will be featured in content on Saks’ digital channels, including an email campaign and social media content. ” The partnership with Lucid is another example of how Saks is leveraging its new business model , which saw the company spin off its ecommerce operations into a separate company in 2021.

Demo 290

Demo Jewelry Social Media Books 290

Retail TouchPoints

APRIL 29, 2024

Taking a combination of performance data SEO KPIs (rankings, traffic and revenue) and brand metrics (brand uplift, engagement and messaging), you can optimize your integrated marketing strategies, ensuring each channel is working harmoniously and not cannibalizing one another.

Social Media 332

Social Media Retail SEO Information 332

Retail TouchPoints

JANUARY 19, 2022

She joins from Paper Source , where she served as CEO for six years and helped transform the retailer from a brick-and-mortar-focused company into a lifestyle brand with a digital platform spanning social media, digital content, online subscriptions and affiliate partnerships. She will report to Marc Miller, CEO of SPARC. “I

Fashion 299

Fashion Social Media Accessories Subscription 299