This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.
The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic. Learn how customer service will evolve in 2021.
Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?” Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps.
2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.
The Consumer Financial Protection Bureau (CFPB) has sued Walmart and Branch Messenger , alleging that the partners forced the third-party delivery drivers in Walmarts Spark Driver program to use costly deposit accounts to access their earnings and in the process harvested more than $10 million in fees from the workers.
Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […]. We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along?
On February 18, 2021 Facebook announced it would restrict sharing or viewing local and international news content in Australia in response to the Morrison Government’s move to regulate the relationship between the tech giant and news media outlets.
La-Z-Boy is in the midst of its Century Vision transformation strategy, launched in 2021, which includes doubling down on omnichannel and growing its Joybird ecommerce brand. However, the key focus is reinvigorating the La-Z-Boy brand, which was launched nearly a century ago in 1927. “We
It’s no secret marketplaces have made an impression in the eCommerce world after the onset of COVID-19, but the growth of online sales slowed in 2021 as many vaccinated consumers (and those tired of staying at home) returned to stores. Consider this: 43% of consumers said their online shopping now happens on marketplaces.
In India, most experiences were good despite a sharp dip in consumer spending and […]. In Australia, one bank and two superannuation firms saw statistically significant improvements in their CX Index scores.
Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand? During the holiday rush the security and ease of the payments experience can be as crucial as product price or availability.
Apple plans to launch an online store in the Kingdom of Saudi Arabia in summer 2025, providing consumers in the country with service and support directly from Apple in Arabic. And beginning in 2026, the tech retailer plans to open several flagship physical locations, including one in Diriyah, a UNESCO World Heritage site.
Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT With that in mind, I think it's safe to say your online presence is the silver bullet of your business.
The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.
2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many grocers faced significant supply chain disruptions as well as costly (and rising) last-mile consumer expectations for same-day delivery and curbside pickup.
The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends. Allison Peterson: Our strategy began with the insight that Gen Z consumers, who weve been talking about for a long time, are now beginning their parenting journeys.
A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale. It goes without saying that great service is important.
by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. A former CFO for Shutterfly and Lexmark , she joined as Wish’s CFO in November 2021 and added COO to her title in late 2022. “In
Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. For today’s consumers who seek instant gratification, experiencing this is a nightmare. The same holds true for consumer electronics retailers.
Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise.
The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.
Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. Or even automate those tasks altogether? No, I’m not just talking about emails.
Customer Experience (CX) excellence will be sorely needed in 2021. Pandemic conditions will continue to fluctuate on a local level, affecting consumer sentiment and requiring fast and accurate responses from brands.
The Apache Log4j vulnerability (CVE-2021-44228) affects somewhere between 0 and 3 billion-plus of the devices currently running Java. It’s a lot to consume at once, which is why we‘ve put together three parallel workstreams you […]. It’s been … a weekend for security pros.
Many CMOs are turning to more frictionless marketing partner models to improve integration and deliver better consumer experiences. A recent COMvergence report for new business in the US shows that integrated agency reviews increased fourfold from 2020 to 2021.
Forrester just got data back from its Forrester Analytics Consumer Technographics® US Youth Survey, 2021, which shows a 13-point year-over-year increase in weekly usage of TikTok (from 50% to 63%) among US Gen Z youth (ages 12–17). Instagram is becoming cheugy for Gen Z youth.
In its Q4, 2021 earnings interview tonight, company executives said it’s “tough to pinpoint” why customer acquisition hasn’t recovered to pre-pandemic levels. This translates to more choice for consumers who are growing concerned with the aggregate costs of […].
2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths.
His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally. Everything about Method was different from what consumers were used to, from the aesthetic to the name. Don’t focus on consumers, focus on people. Why do they suck?’ [His
Albertsons began testing the carts at two stores in California and Idaho in November 2021, according to CNBC , and the retailer’s eventual goal is to deploy them in dozens of its stores. we are building a link between multiple consumer channels and the brands they trust while keeping customer loyalty central to the experience.”.
With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.
increase over holiday 2021. In 2022, the impact of economic uncertainty, particularly in rising prices of non-discretionary expenditures like gas, food and housing, will rein in consumer spending. from 2021 and accounting for 16.3% Adobe expects U.S. online holiday sales to hit $209.7 billion in the period from Nov.
Seeking to feed consumers’ hunger for value along with their desire to help save the planet, Walmart has launched Walmart Restored. The new program, designed to help shoppers discover “like-new” refurbished products, is available online and will be available in select stores this fall.
Changing demographics and the lingering impact of COVID-19 will have a bigger effect, but the overall results are expected to be on par with what retailers saw in 2021 — about $37 billion in back-to-school (BTS) and $73.9 billion record set in 2021. billion record set in 2021. billion in back-to-college (BTC) spending.
However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving. The most significant shift in the loyalty sphere is consumers’ attitudes toward co-branded credit cards. Deloitte found that consumer interest in co-branded credit cards dropped 11% between 2022 and 2023.
This would be nearly 8 million more people than in 2021 and the highest estimate since NRF began tracking the data in 2017. Among those shoppers 67% plan to visit stores, up from 64% in 2021. billion in 2021. Consumers are most likely to purchase a restaurant ( 27% ), department store ( 26% ) or bank-issued gift card ( 25% ).
On the one hand, retail sales trended upward in August 2021 , with specific economic stimulus measures apparently to credit. We know, based on our State of the In-Store Experience 2021 Report , that there remains strong consumer demand for brick-and-mortar retail experiences. trillion in retail sales in 2021.
Burris joins the retailer from GNC , where he has served as CEO since February 2021 , leading a successful restructuring under new ownership. I’ve dedicated my career to building retail brands centered around the consumer and am excited to move rue21 forward and achieve new heights.”
Consumers and retailers are turning to resale more than ever amid economic uncertainty, according to ThredUp ’s 11th annual Resale Report , conducted by GlobalData. consumers ( 52% ) shopped secondhand apparel in 2022. The reason I call that out is because, what the online resale market does for the consumer is make everything easier.
Boxed , the combination ecommerce retailer and enabler that serves both consumer and business customers, is seeking additional funding — or a possible sale — as it explores strategic alternatives. The Boxed retail operation provides bulk pantry consumables to businesses and household customers without requiring any type of big box membership.
compared to the same period in 2021. in 2021 and 20.6% consumers approached their holiday shopping — from hunting for the best deals to making trade-offs that stretched gift-giving budgets,” said Michelle Meyer, North America Chief Economist at the Mastercard Economics Institute in a statement. Ecommerce accounted for 21.6%
Known for its commitment to sustainability, Allbirds has been fortifying its brick-and-mortar presence since its IPO in November 2021. million generated during the first half of 2021, and an increase of 52% compared to the first half of 2020. million compared to $117.5 The company attributed a 27% U.S.
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content