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Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

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Predictions 2021: It’s All About Empathy, Digital, And Virtualizing Customer Care

Forrester eCommerce

The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic. Learn how customer service will evolve in 2021.

Customer 519
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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester eCommerce

Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?” Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps.

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2021 B2C Marketing Priorities In Europe

Forrester eCommerce

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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CFPB Sues Walmart for Illegal Payment Practices that Allegedly Cost Drivers $10 Million

Retail TouchPoints

The Consumer Financial Protection Bureau (CFPB) has sued Walmart and Branch Messenger , alleging that the partners forced the third-party delivery drivers in Walmarts Spark Driver program to use costly deposit accounts to access their earnings and in the process harvested more than $10 million in fees from the workers.

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In 2021, Banks Must Sustain The Digital Momentum

Forrester eCommerce

Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […]. We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along?

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The Complete Guide to Marketplace Success

It’s no secret marketplaces have made an impression in the eCommerce world after the onset of COVID-19, but the growth of online sales slowed in 2021 as many vaccinated consumers (and those tired of staying at home) returned to stores. Consider this: 43% of consumers said their online shopping now happens on marketplaces.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT With that in mind, I think it's safe to say your online presence is the silver bullet of your business.