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Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 418
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands. on average.

Consumer 307
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Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions

Forrester eCommerce

Escalating tensions will influence consumer behavior in 2021 as we move beyond crisis mode and see the new patterns forged from the current crisis. Read our consumer predictions for 2021.

Consumer 286
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.

Consumer 315
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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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Survey: More Than 25% of Consumers Will Exceed 2021 Grocery Spend for Spring Holidays

Retail TouchPoints

Spring 2022 holidays will see a return closer to pre-pandemic normalcy than 2021, according to the Spring Holidays 2022 report from Information Resources, Inc. More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending.

Consumer 240
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2021 B2C Marketing Priorities In Europe

Forrester eCommerce

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 385
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The Complete Guide to Marketplace Success

It’s no secret marketplaces have made an impression in the eCommerce world after the onset of COVID-19, but the growth of online sales slowed in 2021 as many vaccinated consumers (and those tired of staying at home) returned to stores. Consider this: 43% of consumers said their online shopping now happens on marketplaces.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT With that in mind, I think it's safe to say your online presence is the silver bullet of your business.