Remove 2021 Remove Consumer Remove Omnichannel
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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. trillion , up from $1.1 trillion in 2020, while U.S. 18 and Dec. 18 and Dec. 18-31 window. “In

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands. on average.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy? What does the ideal of omnichannel look like, in your opinion?

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Top 7 Omnichannel Retail Trends for 2021

ROI Revolution

Published May 6, 2021. According to eMarketer , almost 50% of retail CFOs in the US are pursuing a digital transformation in 2021. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. Claim your copy!

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Foot Locker Plans to ‘Simplify the Business’ and Grow its Omnichannel Opportunities

Retail TouchPoints

The retailer aims to create a consumer-driven demand engine by growing its ecommerce operations while adjusting its global operations, including halting a planned expansion into Japan. Dillon highlighted Foot Locker’s omnichannel presence , loyalty program and overall digital marketing strategies as the main areas of focus.