ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021. The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021.

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ROI Revolution

JULY 6, 2021

Published June 29, 2021 | Updated July 6, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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ROI Revolution

JUNE 29, 2021

Published June 29, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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ROI Revolution

AUGUST 3, 2021

Published June 29, 2021 | Updated August 3, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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ROI Revolution

DECEMBER 2, 2021

Published June 29, 2021 | Updated December 2, 2021. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Bookmark and keep coming back so you’ll always be up-to-date with the 2021 holiday shopping landscape.

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ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021 The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021.

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ROI Revolution

SEPTEMBER 24, 2021

Published September 24, 2021. The ecommerce landscape has experienced a multitude of changes in 2021, and Q3 was no exception. As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem.

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ROI Revolution

DECEMBER 14, 2021

Published June 29, 2021 | Updated December 14, 2021 As we approach a post-pandemic world , everything is unprecedented. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Cyber Week 2021 in the rearview.

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ROI Revolution

MARCH 11, 2021

Published March 11, 2021. The unexpected onset of COVID-19 brought unparalleled growth for paid search revenue and spend in 2020, obliterating all previous projections and turning the world upside down for digital advertisers. How can your brand capitalize on new opportunities despite the uncertainty to exceed your goals this year?

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ROI Revolution

APRIL 12, 2022

Ad spend stabilized again by March 2021 to 14% YoY growth. Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 After growing just 5.9%

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ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.

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ROI Revolution

JULY 18, 2023

Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. of users, compared to 48.6%

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Kissmetrics

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Why Is Content Marketing Important in 2021? What brings people to your business in 2021? It also makes you stand out from your competitors.

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ROI Revolution

AUGUST 5, 2021

Published August 5, 2021. The 2021 holiday season is set up to be yet another challenge for brands looking to grow profitably. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Consider how consumers will use your products for the holidays.

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ROI Revolution

OCTOBER 12, 2021

Published October 12, 2021. The 2021 holiday shopping season will, like last year, be unlike any other. From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again.

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ROI Revolution

JANUARY 9, 2020

billion by 2021 (which will represent almost 10% of the ad market). They’ll become 40% of the consumer base in 2020. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. Consumers love video, especially on social media platforms, and smart brands will follow consumers.

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ROI Revolution

JUNE 17, 2022

of the mobile search engine market share. of total ad spend in 2021 compared to 11.6% Google’s share of the market has been steadily shrinking since 2019 when it had 31.6%, while Amazon has grown since then from 7.8%. By 2026, mobile search ad spend will total $160.25 Paid Search Advertising Automation.

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ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

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ROI Revolution

OCTOBER 5, 2021

Published October 5, 2021. In this article, we’ll dive into the stats and trends that have defined the Cyber Weeks of years past in preparation for Cyber Week 2021. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Cyber Week 2020 Stats + Trends. million per minute online on Black Friday 2020.

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ROI Revolution

MAY 23, 2022

billion , a nearly $12 billion increase over 2021. That’s more than double what it was in 2019, when US marketers spent $31.86 For all age demographics, short videos are the top video format – but a large number of consumers aren’t highly preferential toward short-form vs. long-form video content. In 2021, it reached $20.28

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ROI Revolution

SEPTEMBER 17, 2021

Published September 17, 2021. While Cyber Week and the gift-giving season are still over two months away, there’s no time like the present to construct and optimize your digital marketing strategies. The 2021 holiday season will bring a challenge for brands looking to grow profitably. Re-Engage With Remarketing.

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ROI Revolution

DECEMBER 7, 2021

Published December 7, 2021 With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. Browser and operating system updates like the iOS 14.5

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ROI Revolution

DECEMBER 7, 2021

Published December 7, 2021. Just recently, in October 2021, Enhanced Conversions was publicly announced and rolled out to all Google Ads advertisers to improve the reliability of Google Ads conversion tracking as the industry adapts to increased consumer demands for data privacy. Business being good isn’t always a good thing.

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ROI Revolution

SEPTEMBER 20, 2022

Between the COVID-19 pandemic, supply chain strain, and inflation concerns, consumers have been starting their holiday shopping earlier than ever. 44% of consumers start their holiday shopping in or before October. For marketers, holiday season prep starts several months before customers start shopping. of overall consumers.

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ROI Revolution

OCTOBER 5, 2022

With this need in mind, ROI Revolution’s dedicated Analytics team has been working diligently since early 2021 to onboard clients with GA4 tracking by mid-2022 and put them on a road towards success with making GA4 their single source of truth by early 2023. We’ve completed GA4 tracking setups for over 215 websites!

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ROI Revolution

FEBRUARY 10, 2022

With TikTok, Instagram, and Snapchat ranking as the top downloaded apps in 2021, it makes sense that 40.8% of marketers named video as a top trend for 2022. With TikTok, Instagram, and Snapchat ranking as the top downloaded apps in 2021, it makes sense that 40.8% of marketers named video as a top trend for 2022.

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ROI Revolution

MAY 9, 2022

Personalization may vary in importance depending on industry, but it’s an expectation for 71% of consumers. In fact, 76% of consumers feel frustrated when a company doesn’t deliver a personalized interaction. For CPG (consumer packaged goods) and brick and mortar, it’s closer to 10%. Just 34.5%

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ROI Revolution

OCTOBER 7, 2020

2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands. Paid Search: Google Shopping & Search.

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ROI Revolution

NOVEMBER 9, 2022

In 2023, brands that have historically focused on growing their direct-to-consumer business may shift resources to expand their retail and marketplace channels. Exploring additional paid search channels will help brands navigate higher costs. More consumer research means having a cohesive omnichannel presence will be crucial.

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Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain.

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ROI Revolution

NOVEMBER 15, 2022

As the privacy landscape evolves to be more protective of consumers’ data, third-party cookie deprecation and cookieless marketing are some of the most monumental upcoming changes. The shift away from cookies will help keep consumer data secure and avoid covert advertising practices.

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ROI Revolution

JANUARY 11, 2021

Published January 11, 2021. With the state of the economy and consumers’ behavior so unpredictable, what can executives and marketers do to keep their brand not just alive but thriving in 2021? In this article, we’re taking a look at the top 9 ecommerce trends for 2021 that will be key for growing brands.

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ROI Revolution

JULY 2, 2020

eMarketer predicts that YOY ad spending increases won’t return to where we expected them to be pre-pandemic until 2021. 2020 Ecommerce Paid Search. COVID-19 has thrown the entire ecommerce landscape for a loop, with consumers’ buying behaviors seemingly changing overnight. The journey to a new normal will be a slow one.

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ROI Revolution

AUGUST 5, 2021

Updated August 5, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Consumer spending habits returning to normal. billion in consumer spending in Q2. Citibank saw spending on cards increase 40% in Q2 2021. increase over 2019.

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ROI Revolution

DECEMBER 2, 2021

Updated December 2, 2021. Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025!

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ROI Revolution

JANUARY 5, 2021

Last updated January 5, 2021. Welcome to the first update to our COVID-19 + ecommerce blog of 2021. Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. billion in 2021 (up from $794.5B in Q2 2021 over Q1 2021.

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ROI Revolution

JUNE 1, 2021

Last updated June 1, 2021. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world.

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