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Small Business, Big Ideas: Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers

Retail TouchPoints

This story is part of Retail TouchPoints ongoing Small Business, Big Ideas series, focusing on smaller retail brands that have found big success and have even bigger ambitions. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.

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Prime Day 2021 Expands Small Business Focus and Sets the Stage for Back-to-School

Retail TouchPoints

Prime Day 2021 will officially span June 21 and 22, featuring more than 2 million deals across categories including fashion, electronics, toys, home décor and automotive. small business products and brands from June 7 through 10. small business products and brands from June 7 through 10.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. small business owners. small business owners.

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Cyber Week 2021 Was Slow, but Retail is Still on Track for a Record-Breaking Holiday Season

Retail TouchPoints

In another sign that Black Friday, and to some extent the entire extended Thanksgiving weekend, has ceded its position as a truly peak shopping period, Black Friday 2021 was a mixed bag for retailers. higher than 2020’s, although it was not yet back up to 2019 levels (Black Friday 2021 was down 28.3% Store traffic was 47.5%

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale.

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2022 Predictions: Shipping Experience Will be the Key to Retail and Ecommerce Success

Retail TouchPoints

The pandemic has brought about long-term changes for both business operations and consumer expectations, and 2021 taught us how far removed we are from ever returning to the old “normal.” Businesses continued to be put to the test over the last year, especially small business owners in retail and ecommerce.

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Square’s Proposed $29B Afterpay Acquisition Shines a Brighter Spotlight on BNPL

Retail TouchPoints

The Melbourne, Australia-based company currently serves more than 16 million consumers and nearly 100,000 merchants worldwide. The deal strengthens Square’s offerings to small businesses and could make them more attractive to larger enterprises via its Seller and Cash App ecosystems.