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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. trillion , up from $1.1 trillion in 2020, while U.S. 18 and Dec. 18 and Dec. 18-31 window. “In

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy? How do I make sure I’m talking to my shoppers wherever they are?’.

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The 5 Most Common Omnichannel Mistakes – and How to Avoid Them

Retail TouchPoints

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. Because for consumers, omnichannel shopping is insanely convenient. Your Omnichannel Strategy Is Happening in a Silo.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ).

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Walmart, Target Maintain Upward Omnichannel Trajectory in Q2 2021

Retail TouchPoints

The biggest standout was Target’s same-day digital services, which grew nearly 55% in 2021 on top of the 270% growth posted in 2020. in Q2 2021, maintaining some of the momentum from the 24.3% Walmart Posts Solid Ecommerce Growth. Walmart’s total revenue hit $141 billion , up 2.4% compared to Q. YoY led by brick-and-mortar.

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How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

Retail TouchPoints

But the retailers that invested in omnichannel capabilities were able to adapt and survive. For example, during the pandemic’s peak, Build-A-Bear Workshop successfully evolved its brick-and-mortar business to offer more flexible and efficient fulfillment services so it could capitalize on surging ecommerce demand.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. The holiday 2020 surge in ecommerce caused digital headaches as shoppers contended with slow or unresponsive web sites, and retailers can’t afford a repeat in 2021. Salesforce expects U.S.