Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. Following are recaps of some of the most pertinent presentations.

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Retail TouchPoints

DECEMBER 22, 2022

Design and visual merchandising teams in particular rise to the occasion, finding creative themes, materials, lighting and more to evoke delight and holiday spirit among consumers of all ages. The 2022 Winning Windows recipients at the 2022 PAVE Gala in New York City. Below is part one of this series.

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Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Retail TouchPoints

JULY 29, 2022

We’ve gone from a world with very limited distribution channels, a limited set of brands and a limited number of channels in which you could communicate with consumers to this kind of unbounded new economy. We’ve also trained them to become very comfortable with disruption.”.

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Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

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Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. This puts annual growth projections significantly above the pre-pandemic average of 3.6% , but below the 7% growth rate of 2022. “In trillion and $5.23 The NRF expects non-store and online sales to grow 10% to 12% , to between $1.41

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Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

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Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it will make up the vast majority — over 91% — of the current U.S. digital advertising spend in 2024, according to eMarketer.

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Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. A former CFO for Shutterfly and Lexmark , she joined as Wish’s CFO in November 2021 and added COO to her title in late 2022. “In

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Retail TouchPoints

MAY 17, 2022

A vital component of his expertise has been the understanding of the common traits shared by consumers globally — but also their differences. Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers. With Rexy as the No.

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Retail TouchPoints

SEPTEMBER 19, 2023

“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

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Retail TouchPoints

AUGUST 15, 2022

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

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Retail TouchPoints

MAY 16, 2022

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and seek out. The mindset of today’s consumer is ‘I can get this stuff anywhere.’ Think about a customer, not a channel,” said Wine Enthusiasts’ Strum Silberstein. “We’re

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Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. trillion today to $5.4

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Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

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Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends. of email sends.

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Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members.

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Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

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Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

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Retail TouchPoints

FEBRUARY 1, 2022

Ken Hughes has become a fixture on the retail speaker circuit thanks to his in-depth research on consumer behaviors. He is a consumer behavioralist, after all. Here he offers insight into his work as a consumer behavioralist, how the pandemic has shaped his work and why he has decided to dig into this overlooked “digital divide.”

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Retail TouchPoints

SEPTEMBER 2, 2022

1, 2022 launch of its Temu site, according to CNBC and other media reports. Both of Pinduoduo’s larger rivals already have several channels for tapping global markets. Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. While GlobalData forecasts that the Chinese ecommerce market will reach $3.3

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Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands.

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Forrester eCommerce

OCTOBER 4, 2022

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

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Retail TouchPoints

NOVEMBER 18, 2022

Deliveries from more than 2,000 Rite Aid stores in 16 states will be powered by the Grubhub Marketplace , making thousands of the retailer’s OTC, wellness products and snacks more accessible to consumers. Uber Eats expanded ordering hours and live order tracking in July 2022 ; and. NRS supports more than 20,000 active POS terminals.

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Retail TouchPoints

MARCH 23, 2022

brands leverage these ecommerce strategies going into 2022? more and more companies are jumping into this opportunity, using not just one but many livestreaming channels. During the pandemic, consumers largely stuck in shutdown mode flocked to digital entertainment and signed up for regular home delivery of boxes of items.

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Retail TouchPoints

JANUARY 12, 2024

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever. Facebook advertising will continue to be an obvious choice. With its growing audience, which currently stands at 1.7

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Retail TouchPoints

OCTOBER 12, 2022

stores in August 2022 with the opening of a location at the Gran Plaza Outlets in Calexico, Calif. The retailer’s new stores will be decorated to encourage customers to participate in photo ops and share their in-store experiences through digital channels. Forever 21 started to unveil its new U.S.

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Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Retail TouchPoints

MAY 18, 2022

This more radical future-forward retail is how we’re creating exploration, how we’re creating discovery , for not only physical environments but also the digital environments and consumers’ digital identities as well.”. It’s no longer enough to offer functional stores and formulaic consumer service,” explained Philipson.

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Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. We’ve definitely seen the broader impact of investment in MNTN after the fourth quarter and across other channels.

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Retail TouchPoints

AUGUST 26, 2024

Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly research their purchases. This simple action instantly delivers up-to-date and accurate information directly from the brand, ensuring a reliable consumer experience.

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Retail TouchPoints

OCTOBER 13, 2022

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Luring Consumers with Experiential Brick-and-Mortar Stores.

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Retail TouchPoints

SEPTEMBER 19, 2022

19, 2022, up from $2.79 16, 2022 — an increase of nearly 39%. 1, 2022 Purple acquired Advanced Comfort Technologies, Inc., In June 2022, Eric Haynor took the reins at Purple as the company’s COO to guide the company’s future growth via improvements to supply chain management and manufacturing. per share on Sept.

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Retail TouchPoints

AUGUST 30, 2023

Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based But research from PwC points to a few key factors, including discrepancies between what consumers and executives deem important. Even though it has retreated from the highs of 2022, the damage has had long-term ripple effects.

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Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. You’ll also learn which channels you can reach them on and what messaging resonates best with them.

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Retail TouchPoints

AUGUST 3, 2022

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. Cross-channel attribution is becoming more difficult as shopping patterns become more sporadic. On the day of the session (May 11, 2022), Fulop noted that the brand had two stores and was opening four more across the U.S.

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