Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? However, we’re also starting to see B2B features appear in the B2C world, and we expect that to gain momentum in 2022 and beyond. For 2022 and Beyond: Live Commerce and the Metaverse.

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Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022. Following are recaps of some of the most pertinent presentations.

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Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Groove

JANUARY 24, 2022

So, we put together this blog to share our forecast of the top eCommerce trends that we believe will make their mark in 2022. It's imperative for a company's mission statement to be clear and concise on their website as well as empower consumers to purchase. Are you ready? Storytelling With Infographics. Brand Storytelling.

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Retail TouchPoints

SEPTEMBER 19, 2023

“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

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Consumer Electronics Automotive eCommerce 260

Forrester eCommerce

OCTOBER 4, 2022

Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.

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Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. This puts annual growth projections significantly above the pre-pandemic average of 3.6% , but below the 7% growth rate of 2022. “In trillion and $5.23 The NRF expects non-store and online sales to grow 10% to 12% , to between $1.41

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Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends. of email sends.

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Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Retail TouchPoints

AUGUST 26, 2024

Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly research their purchases. This simple action instantly delivers up-to-date and accurate information directly from the brand, ensuring a reliable consumer experience.

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Retail TouchPoints

JULY 29, 2022

We’ve gone from a world with very limited distribution channels, a limited set of brands and a limited number of channels in which you could communicate with consumers to this kind of unbounded new economy. We’ve also trained them to become very comfortable with disruption.”.

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TalkingRetail

JANUARY 10, 2024

NIQ data shows that over the four weeks to the 30 December and across all channels, shoppers spent £657m more on groceries compared with the same period last year.

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Channel Consumer Retail 91

Retail TouchPoints

MARCH 29, 2022

The 2022 Connected Consumer Series featured industry experts, thought leaders and practitioners prepared to share their wisdom with their peers, and spotlighted powerful examples from FILA, Lidl, Patagonia and other businesses. As the Customer Journey Gets More Complex, Focus on Buyer Intent Instead of Channel.

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Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. A former CFO for Shutterfly and Lexmark , she joined as Wish’s CFO in November 2021 and added COO to her title in late 2022. “In

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Shipping Costs Consumer Supplies Shipping 337

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 280

Consumer Multi-channel Electronics Improvements 280

lateshipment

AUGUST 31, 2023

59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends.

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ChannelAdvisor

OCTOBER 7, 2022

Our annual consumer survey has become a tradition since we first started it shortly after the beginning of the pandemic. E-commerce trends changed greatly that year, and since then, we’ve seen consumer habits start to stabilize — but not necessarily revert to the shopping preferences previously held. . Not necessarily.

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eCommerce Consumer Webinar Shipping Costs 52

ChannelAdvisor

OCTOBER 7, 2022

Our annual consumer survey has become a tradition since we first started it shortly after the beginning of the pandemic. E-commerce trends changed greatly that year, and since then, we’ve seen consumer habits start to stabilize — but not necessarily revert to the shopping preferences previously held. . Not necessarily.

eCommerce 52

eCommerce Consumer Webinar Shipping Costs 52

ROI Revolution

APRIL 12, 2022

In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022. Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Google Ads CPCs grew 15-25% in 2021 and are expected to rise 20-40% in 2022.

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Marketing Social Media White Paper SEO 172

Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. We’ve definitely seen the broader impact of investment in MNTN after the fourth quarter and across other channels.

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Apparel Fashion Omnichannel Channel 255

Retail TouchPoints

OCTOBER 25, 2024

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets.

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Omnichannel eCommerce Shopping Carts Consumer 283

Retail TouchPoints

MAY 17, 2022

A vital component of his expertise has been the understanding of the common traits shared by consumers globally — but also their differences. Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers. With Rexy as the No.

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Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. trillion today to $5.4

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Retail TouchPoints

AUGUST 30, 2023

Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based But research from PwC points to a few key factors, including discrepancies between what consumers and executives deem important. Even though it has retreated from the highs of 2022, the damage has had long-term ripple effects.

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Sailthru

DECEMBER 13, 2022

2022 has been another year for the books – especially for cross-channel marketers. Cross-channel touch points worked harder and smarter You understand the power of all of your marketing assets, creating 4,734 Overlays to power site conversion and customer acquisition. Think of all that time saved!

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Events Channel Books Marketing 78

Retail TouchPoints

JULY 23, 2024

Levi’s first announced the pivot in 2022 , and since that time ecommerce has been growing at “a healthy pace,” according to a company blog post. Our ecommerce channel is a key pillar of our DTC-first strategy, and we are committed to meeting our consumers wherever they shop and exceeding their expectations on all our channels.”

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Improvements eCommerce SEO Channel 260

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members.

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Consumer Gifts Customer Experience Multi-channel 260

ChannelAdvisor

JUNE 29, 2022

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. That’s because the online trends and habits consumers formed during 2020 (e.g., Expanded Social Selling.

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eCommerce Beauty and Health Social Media Specialty Retailers 95

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

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Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands.

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Payments Omnichannel Payment Services Consumer 284

Retail TouchPoints

MAY 16, 2022

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and seek out. The mindset of today’s consumer is ‘I can get this stuff anywhere.’ Think about a customer, not a channel,” said Wine Enthusiasts’ Strum Silberstein. “We’re

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Social Media Specialty Retailers Presentation Apparel 322

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. billion, a 3% increase over the same quarter in 2022. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media. In fact, the U.S.

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Omnichannel Social Media Channel Mobile 307

Retail TouchPoints

JANUARY 12, 2024

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever. Facebook advertising will continue to be an obvious choice. With its growing audience, which currently stands at 1.7

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Social Media Beauty and Health Multichannel eCommerce 316

ChannelAdvisor

DECEMBER 22, 2021

This time of year brands and retailers are in the midst of the holiday rush as consumers hurry to buy gifts for family and friends. But, as 2021 winds down, it’s time to think about the bigger picture and look at what we’ve seen and learned in e-commerce as we head into 2022. Trends for 2022. Lessons Learned. Be everywhere.

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eCommerce Shipping Costs Fulfillment Supplies 98

ChannelAdvisor

AUGUST 15, 2022

Digital Commerce 360 just released its 2022 B2B Marketplaces: Growth and Trends report detailing the state of business marketplaces and how they’re shaping the future of business-to-business (B2B) digital commerce. Digital Commerce 360, 2022. Download the full 2022 B2B Marketplaces: Growth and Trends report to learn more. .

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eCommerce B2B Channel Multichannel 90

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). of online sales, up from 47% in 2022. November’s sales total of $123.5 billion topped December’s $98.6

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