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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Email marketing trends for 2022

Omnisend

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends. of email sends.

Marketing 190
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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

In March 2022, the Department of Justice issued new guidance reaffirming that digital apps and websites are subject to the same guidelines. In 2022, ADA-based lawsuits for websites and apps are increasing quarter over quarter. So far in 2022, 73% of lawsuits were against companies with less than $25M revenue. Until the U.S.

Retail 297
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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How has B2B buying behavior changed recently?

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How has B2B buying behavior changed recently?

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Why the C-Suite Is Betting on Digital Commerce for Growth

Retail TouchPoints

No longer a distinct shopping channel, “ecommerce” has evolved into a primary, core path to purchase, such that nearly all shopper journeys involve a “digital commerce” touch point. A late 2021 Gartner survey of global marketing leaders found that 86% believe that digital commerce will be the primary sales channel within two years.

eCommerce 287