Retail TouchPoints

JULY 26, 2022

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach?

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Retail TouchPoints

SEPTEMBER 16, 2024

“This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy,” said Janet Hayes, CEO of Crate & Barrel Holdings in a statement. “As As a result, our customer can enjoy a seamless shopping and payment experience any way they choose to shop with us.”

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Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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Retail TouchPoints

AUGUST 11, 2022

Parachute plans to double its physical store footprint and reach 30 operational stores by the end of 2022. What channels do they use? Leverage these insights to guide your approach to marketing, customer service and engagement across all channels. Lesson 6: Treat Your Stores as More Than Just Another Sales Channel.

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Retail TouchPoints

NOVEMBER 8, 2021

As you’re planning for 2022, here are four strategies to help you focus and refine the digital experience to realize immediate ROI in 2022 and beyond. This is the fully connected experience in which retailers can capture omnichannel insights and improve the shopper experience at every touch point.

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Retail TouchPoints

MARCH 9, 2023

Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort. “We’ve Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

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Retail TouchPoints

JANUARY 14, 2022

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

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Retail TouchPoints

MARCH 28, 2022

At the end of February 2022, the company made a significant mark on the Big Apple, opening a 7,974-square-foot flagship in SoHo. RTP: What are MINISO’s brick-and-mortar goals for 2022? Liu: In 2022, MINISO will continue to expand our footprint in North America. That’s why it’s actually a good time for us to expand.

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Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

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Retail TouchPoints

JANUARY 13, 2023

The 2022 holiday season showed slow, but steady, improvement for the retail industry. Adobe recorded full-year sales growth of 6.1% , largely driven by heavy spending early in 2022 that tapered off as inflation took its toll. As economic headwinds curbed spending capacity, online retail grew in the U.S. Global digital sales topped $1.1

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Retail TouchPoints

MAY 20, 2022

“There are different ways to join a family business — some people go in guns blazing, but that’s not really me,” he said during a session at the NRF Big Show earlier in 2022. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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Retail TouchPoints

JANUARY 4, 2022

With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. And that gave way to stellar branding, and lackluster products, creating a bubble in customer acquisition channels.”

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Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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Forrester eCommerce

MARCH 16, 2022

since the pandemic began, and customer service organizations have managed the impossible: moving thousands of agents home practically overnight and rapidly deploying new digital channels, all while supporting millions of COVID-19-stressed customers. Our world has changed, and customer expectations have changed with it.

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Retail TouchPoints

MARCH 29, 2022

The 2022 Connected Consumer Series featured industry experts, thought leaders and practitioners prepared to share their wisdom with their peers, and spotlighted powerful examples from FILA, Lidl, Patagonia and other businesses. As the Customer Journey Gets More Complex, Focus on Buyer Intent Instead of Channel.

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Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

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Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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Retail TouchPoints

MARCH 24, 2022

2 spots on the National Retail Federation’s 2022 list of the Top 50 Global Retailers , as determined by Kantar Retail. The hypermart channel has also stopped growing as retailers have responded to shopper needs for proximity and convenience. Retailers in this channel have been replaced by cash-and-carry concepts in some markets.”.

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Retail TouchPoints

DECEMBER 14, 2020

Lululemon plans to launch a footwear line in early 2022 as the retailer builds off its current sales momentum. The company isn’t just innovating across fitness categories — Lululemon has been improving its capabilities across retail channels as well. This brought DTC to 42.8% of total net revenue, compared to 26.9%

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Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Omnichannel communication. 7 key trends.

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Ecommerce Platforms

MARCH 9, 2022

Shopify Review (Mar 2022): Is Shopify the Best Ecommerce Platform? Shopify Pricing Plans (Mar 2022): Which Shopify Plan is Best for You? Shopify Review (Mar 2022): Is Shopify the Best Ecommerce Platform? Shopify Pricing Plans (Mar 2022): Which Shopify Plan is Best for You? Can become more expensive with premium plugins.

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Retail TouchPoints

DECEMBER 3, 2021

He will be tasked with uniting the co-op’s retail and ecommerce channels to help REI build a seamless omnichannel experience for its customers and members. These three leaders — alongside the rest of a talented senior team — will position us to continue our terrific momentum into 2022.”. Cameron Janes.

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Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands.

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Retail TouchPoints

MARCH 30, 2023

This puts annual growth projections significantly above the pre-pandemic average of 3.6% , but below the 7% growth rate of 2022. “In As a result, expectations for omnichannel experiences will continue evolving at a rapid pace. The National Retail Federation (NRF) expects retail sales to grow from 4% to 6% in 2023, reaching between $5.13

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Retail TouchPoints

JANUARY 27, 2022

The solution is expected to launch in the second half of 2022. The platform uses data and AI to create an omnichannel order management application that integrates with existing enterprise resource planning (ERP) and customer relationship management (CRM) systems.

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Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is. The key is to avoid early mass media investment.

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GetElastic

OCTOBER 12, 2021

There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences.

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Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

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Retail TouchPoints

JANUARY 9, 2023

“Based on current macroeconomic indicators and our proprietary credit card data, we believe the consumer will continue to be pressured in 2023, particularly in the first half, and have planned inventory mix and depth of initial buys accordingly,” said Jeff Gennette, Chairman and CEO of Macy’s in an update on Q4 2022 expectations. “We

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Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. This growth speaks to the resonance and impact of CTV video advertising, which was used in 2022 but not in 2021.

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Retail TouchPoints

AUGUST 9, 2022

Chico’s FAS first entered into a strategic agreement with fabric in early 2022 to deploy a cloud-based distributed order management and inventory system. The goal of the new partnership is to accelerate the retailer’s digital architecture growth to enable better omnichannel customer engagement.

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Retail TouchPoints

AUGUST 4, 2023

Our omnichannel growth strategy continues to be an effective framework for our business, ensuring we’re able to meet customers where they are through a unique mix of channels and locations,” said Stephen Smith, President and CEO of L.L.Bean in a statement. billion in revenues.

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Retail TouchPoints

DECEMBER 22, 2022

The winners were revealed and celebrated at the 2022 PAVE Gala earlier in December in New York City, and now we’re spotlighting their craftsmanship with a special report and interview series featuring the leaders driving these projects. The 2022 Winning Windows recipients at the 2022 PAVE Gala in New York City.

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Retail TouchPoints

AUGUST 3, 2022

Cross-channel attribution is becoming more difficult as shopping patterns become more sporadic. On the day of the session (May 11, 2022), Fulop noted that the brand had two stores and was opening four more across the U.S. Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth.

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Retail TouchPoints

APRIL 26, 2022

Foxtrot is taking its own approach to the rapid delivery market by embracing a fully omnichannel operation. The rapidly growing retailer, which raised $100 million in a February 2022 funding round, plans to open 25 new stores in 2022 , with more coming in 2023. RTP: Foxtrot recently received $100 million in Series C funding.

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Retail TouchPoints

NOVEMBER 2, 2022

Bath & Body Works has named Gina Boswell CEO and member of the Board, effective December 1, 2022. where she led multi-billion-dollar revenue delivery across all channels, customers and categories for Unilever’s largest market. “I Interim CEO Sarah E.

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