Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media
Retail TouchPoints
MARCH 14, 2022
The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.
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