ROI Revolution

APRIL 12, 2022

In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022. Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Google Ads CPCs grew 15-25% in 2021 and are expected to rise 20-40% in 2022.

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Marketing Social Media White Paper SEO 172

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. Based on November 2022 data, Twitter is No.

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Social Media Channel Customer Loyalty Banking 276

Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. 1] [link]

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Ecommerce Platforms

NOVEMBER 29, 2022

Meta: In today’s Sprout Social review, we’re looking at one of the more powerful social media management tools on the market for business leaders. In today’s Sprout Social review, we’re taking a closer look at some of the feature of one of the most popular social media management tools on the market.

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Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). of online sales, up from 47% in 2022. November’s sales total of $123.5 billion topped December’s $98.6

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Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Tip 2: Look for Partners That are Customer-First Across All Channels. Tip 3: Go Beyond Organic Feeds and Owned Channels to Maximize ROI.

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Retail TouchPoints

JUNE 13, 2023

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving for greener pastures by helping them make more money more quickly. According to Hanif, the number of channels in the U.S. According to Hanif, the number of channels in the U.S.

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Groove

DECEMBER 5, 2024

Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers. The Marketing Hub also helps businesses use Google Ads, blogs, forms, and social media more effectively.

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eCommerce Marketing B2B Management 293

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends. of email sends.

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Retail TouchPoints

JULY 11, 2022

Here’s what you need to know, according to our recent 2022 Experience Trends data: What Is Most Important for the Gen Z Customer Experience and Employee Experience? It doesn’t matter what channel or touch point, your customers and employees should have a sense of consistency every time they interact with your brand.

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Ecommerce Platforms

JULY 25, 2022

Keep in mind that this is one of the best rates you can find to add ecommerce functionality to a website, or to strictly sell through social media. This way, you’re able to upload products and test out how the product pages and Buy buttons work on your social media sites or current website. There you have it.

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Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. But where do you even start?

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Retail TouchPoints

JANUARY 4, 2023

“Direct to consumer” is so 2022. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. It’s an exciting development — especially for young brands trying to get off the ground — and it wouldn’t be possible without the right ecosystem, in this case social media.

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Retail TouchPoints

FEBRUARY 3, 2023

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. Merchants can sell their products and sync catalogs across all branded online stores, physical stores, social media and marketplaces to create a consistent and holistic brand experience.

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Payments Merchant Services Payment Services Shipping Costs 286

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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Retail TouchPoints

APRIL 28, 2023

During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

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Retail TouchPoints

DECEMBER 2, 2022

The store has had an ecommerce site for over 20 years now, and more recently social media has been taking a larger role in the business. Leveraging social media to ensure the store’s product offerings stay in sync with consumer demand. We had these CandyCare Packs that were really focused on social media,” said Skye. “So

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Retail TouchPoints

MARCH 9, 2023

Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort. “We’ve This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

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Ecommerce Platforms

APRIL 29, 2022

Shopify makes it easy to track stock levels across each channel, print barcodes, and integrate with a range of other selling tools. Built-in tools for email marketing, social media, and other forms of promotion. In-depth inventory tracking across a range of online and offline channels. Go to the top. Clover POS.

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Retail TouchPoints

MARCH 2, 2022

Work from home has been normalized and inflation is an ongoing concern, and 21% of consumers believe life will never return to “normal,” according to Resonate’s State of the Consumer 2022 report. Exhausted Consumers still find time for media consumption, making them 14% more likely to follow a brand on social media than the average consumer.

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Retail TouchPoints

AUGUST 17, 2022

It’s hard to say that 2022 has been the year of ecommerce so far. Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Looking at all the stats, frankly one might even say quite the opposite. in 2019 to 14.9%

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eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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Retail TouchPoints

AUGUST 26, 2024

And the importance of creating streamlined and consistent brand experiences is not to be underestimated, either: 75% of consumers say that regardless of the marketing channel they use to engage with a brand or retailer (website, in-store, email, social media) they expect to get the same experience across all digital touch points.

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Retail TouchPoints

AUGUST 11, 2022

Parachute plans to double its physical store footprint and reach 30 operational stores by the end of 2022. As we started designing our stores, we looked at our own social media feeds, our own in-house creative studio and some of our most-loved imagery that showed how our products had come to life.” What channels do they use?

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Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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Customer Loyalty Customer Retail Shipping Costs 243

Retail TouchPoints

AUGUST 17, 2022

Key takeaways from the discussion include: Gen Alpha consumers want to express themselves — and their parents want to empower them to do so: Gen Alpha turns to social media and the metaverse to express their true selves. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

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Social Media Omnichannel Consumer Apparel 279

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. The key is to avoid early mass media investment. You’ll also learn which channels you can reach them on and what messaging resonates best with them.

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Marketing Omnichannel Channel Social Media 317

Retail TouchPoints

JANUARY 11, 2023

Livestream platform Bambuser says livestream shopping viewership grew by ~38% every quarter in 2022 in North America and Western Europe, so there is huge opportunity for growth. Authenticity and personality on social media is important; thanking customers for their purchase is too.

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Social Media Multi-channel Customer Loyalty Shopify 279

Retail TouchPoints

OCTOBER 5, 2022

It’s 2022, and video is bigger than ever. In those cases, social media sites such as YouTube, Instagram, TikTok and Facebook can serve as great video hosting platforms and distribution channels all wrapped in one. Meta-information is important for YouTube and social media-hosted videos as well.

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Social Media SEO Banking Information 55

Retail TouchPoints

NOVEMBER 5, 2021

The retailer was already well established in the general social media space before it started exploring the commerce side, making the move a natural evolution for the brand. Petco was already working with influencers to spread the word about its offerings, and they’ve continued to be an asset in the realm of social commerce. “We

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Events Social Media Fashion Consumer 279

Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. As of January 2022, TikTok has over 1 billion users.

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Retail TouchPoints

JANUARY 14, 2022

Garf noted that “as these headwinds persist into 2022, it’s safe to say we’ll continue to see broad usage of BNPL.”. Social commerce played a small but significant role in terms of mobile sales. Retailers would be smart to keep up with demand and continue to find different commerce channels into the metaverse and beyond.”.

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Retail TouchPoints

APRIL 20, 2023

Digital commerce revenues in these eight countries have quadrupled since 2017, reaching the equivalent of $211 billion in 2022, and this number will only grow as these markets mature. Traditionally, retailers use social media to generate buzz while reserving the actual purchase experience to stores or their own digital storefronts.

Social Media 290

Social Media B2B Supplies B2C 290

Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data.

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Marketing Technology Social Media Recommendation 312

Retail TouchPoints

DECEMBER 14, 2022

The art piece adds to the property’s visual impact, provides an incredible backdrop for social content and garners social media traction via snapshots by people flying over the venue on their way into and out of Austin. In August 2022, the center hosted another free concert in the same format with The Wrecks and opener Mothé.

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Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Email is a top communication channel to reach customers, and 72% of brands allow customers to manage personal preferences.

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Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. The partnership builds on Twitter’s Shops features, which launched in March 2022 and allows retailers to display up to 50 items in their own in-app shop.

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Merchant Services Shopify Payment Services Retail 289