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Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Retail TouchPoints

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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New & Rising Social Media Platforms: TikTok, LinkedIn, Pinterest, Reddit, & More

ROI Revolution

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of brands with $1 billion or more naming it as a trend for 2022.

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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. The impact of social commerce in working with Gen Z and Generation Alpha. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST The cool new innovations shaping the commerce industry.

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The Future of Social Media Marketing: Influencer Marketing Trends, Augmented Reality, & More

ROI Revolution

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022. Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Google Ads CPCs grew 15-25% in 2021 and are expected to rise 20-40% in 2022.

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