Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

ROI Revolution

NOVEMBER 15, 2022

As the privacy landscape evolves to be more protective of consumers’ data, third-party cookie deprecation and cookieless marketing are some of the most monumental upcoming changes. The shift away from cookies will help keep consumer data secure and avoid covert advertising practices.

White Paper 78

White Paper Marketing Search Marketing Blog 78

ROI Revolution

JUNE 17, 2022

We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends. Among our respondents, paid search advertising ranks as the top initiative for 2022 , with 55.2% naming it as a priority for their brand in 2022. According to our research, 33.7%

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

MAY 23, 2022

Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% In 2022, US digital video ad spend is expected to reach $67.16 In 2022, mobile will make up nearly 75% of all video advertising at $34.4 of consumers use social media to watch livestreams. of doers, 39.5%

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

MAY 9, 2022

Personalization is the second biggest trend for 2022 among digital marketing professionals , not far behind measuring attribution. In this article, dive into the data for insights into personalized marketing in ecommerce. of decision-makers named it as a top trend on their mind going into 2022. of doers, 53.5% Just 34.5%

eCommerce 78

eCommerce Food and Beverages Customer Social Media 78

ROI Revolution

JANUARY 13, 2020

Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. Fuel Your Video Marketing Domination.

Marketing 174

Marketing Social Media Mobile Consumer 174

ROI Revolution

DECEMBER 16, 2021

As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. This edition of your quarterly brand growth news update includes the latest on the 2021 holiday shopping season, consumer privacy, social media news, and more.

eCommerce 88

eCommerce Social Media PayPal Supplies 88

ROI Revolution

DECEMBER 16, 2021

As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. This edition of your quarterly brand growth news update includes the latest on the 2021 holiday shopping season, consumer privacy, social media news, and more.

eCommerce 78

eCommerce Social Media PayPal Consumer 78

ROI Revolution

JANUARY 25, 2023

2022 Wins, Learnings, & Trends Creative Strategies Cookieless Marketing Economic Strain Tying It All Together 2022 Wins, Learnings, & Trends As the world of digital marketing changes rapidly, everyone is wondering how successful brands and marketers are evolving their strategies to stay ahead.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

NOVEMBER 9, 2022

In 2023, brands that have historically focused on growing their direct-to-consumer business may shift resources to expand their retail and marketplace channels. Exploring additional paid search channels will help brands navigate higher costs. More consumer research means having a cohesive omnichannel presence will be crucial.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

SEPTEMBER 24, 2021

As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem. Walmart’s fulfillment service currently reaches 70% of US consumers. How Consumer Shopping Habits Have Changed. eMarketer).

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

ROI Revolution

JUNE 29, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. By the end of 2022, programmatic ad spend will approach $100B. Published June 29, 2021. In a post-pandemic world , everything is unprecedented.

eCommerce 78

eCommerce Events Blog Channel 78

ROI Revolution

JULY 6, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. By the end of 2022, programmatic ad spend will approach $100B. consumers expect retailers to offer them discounts when shopping during the holidays. 49% of U.S.

eCommerce 78

eCommerce Consumer Marketing Shipping 78

ROI Revolution

JANUARY 9, 2020

They’ll become 40% of the consumer base in 2020. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. Consumers love video, especially on social media platforms, and smart brands will follow consumers. Their purchasing power is worth $143 billion in the U.S.

Social Media 127

Social Media Shipping Costs Recommendation Mobile 127

ROI Revolution

OCTOBER 5, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. The difference was more stark on Thanksgiving, when 47% of consumers prioritized deals and 23% voiced COVID-19 safety concerns.

Sporting Goods 78

Sporting Goods eCommerce Consumer Reference 78

ROI Revolution

JUNE 27, 2023

The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Economic uncertainty and changes in consumer behavior have introduced obstacles for many business – but all is not lost. It’s the second half of 2023. A little bit of inspiration can go a long way.

Marketing 78

Marketing eCommerce Mobile Gifts 78

ROI Revolution

JULY 27, 2022

Performance Max is set to replace all Smart Shopping campaigns by the end of Q3 2022 , which means that re-examining your strategies is more important than ever. Search Engine Journal. Recap of product announcements from Google Marketing Live 2022. Use high-impact images to engage consumers mid-scroll.

Merchant Services 78

Merchant Services PPC Blog Information 78

ROI Revolution

AUGUST 3, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. By the end of 2022, programmatic ad spend will approach $100B. Expect consumers to be more willing to part with their money this year to find the perfect gift.

eCommerce 78

eCommerce Gifts Shipping Supplies 78

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

JANUARY 11, 2021

With the state of the economy and consumers’ behavior so unpredictable, what can executives and marketers do to keep their brand not just alive but thriving in 2021? To get consumers into their stores, retailers must now give potential customers a compelling reason to visit. . has reached the U.K. & Similarly, 43.7%

eCommerce 78

eCommerce Shipping Costs Payment Services Consumer 78

ROI Revolution

MARCH 30, 2023

ROI Revolution is a digital marketing agency guided by the revolutionary idea that an agency’s purpose isn’t simply to deliver near-term results – it’s to help businesses push beyond what they thought was possible and see just how far their brand can go. In fact, Thorogood had their strongest year ever in 2022.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

OCTOBER 12, 2021

From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again. Channel: Paid Search Advertising (Smart Shopping and Display). Industry: Home Goods. Next Steps?

eCommerce 78

eCommerce Apparel Toys Channel 78

ROI Revolution

AUGUST 5, 2021

Use these tips for Amazon, paid search ads, social media, website optimization, and more to not just achieve but exceed your holiday goals this year. By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

ESW

MARCH 11, 2019

At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. Know What Your Customers Are Looking For.

eCommerce 113

eCommerce Jewelry SEO Mobile 113

ROI Revolution

SEPTEMBER 17, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. The second piece is advertising that to the people who are actively searching for your products. Finetune the Basics.

eCommerce 78

eCommerce Recommendation Gifts Improvements 78

ROI Revolution

AUGUST 26, 2022

The deadline for building seamless year-over-year data in GA4 was July 1, 2022. But making the switch effectively can be quite time-consuming and stress-inducing. We’ll walk through some of these below, including GA4 attribution models and other key concepts. First , if you haven’t yet implemented GA4, you’ll want to do so ASAP.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

OCTOBER 5, 2022

With Universal Analytics going away in July 2023, or October 2023 for 360 subscribers, brands that didn’t transition before July or October 2022 won’t be able to track year-over-year data in GA4. The transition to GA4 is part of a larger initiative to adapt to the changing consumer privacy landscape.

Merchant Services 15

Merchant Services Technology Marketing Recommendation 15

ROI Revolution

JANUARY 5, 2022

Updated January 5, 2022. Ecommerce impacts to expect from the pandemic in 2022. in 2022 to make up 16.1% Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. Published March 12, 2020. growth over 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

AUGUST 5, 2021

By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Consumer spending habits returning to normal. billion in consumer spending in Q2. The state of consumer shopping behavior today.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JULY 1, 2021

By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In fact, over 45 million consumers will use BNPL this year. this year while non-ecommerce sales will see 2.2% trillion this year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

By the end of 2022, programmatic ad spend will approach $100 billion. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. June 1 update. May 20 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

NOVEMBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items. million by 2022.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Latest stats: Consumer electronics + COVID-19. Globally, consumer electronics ecommerce is expected to grow to $343.34

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Paid search ad spend will grow 24.0% in 2021 over 2020 and approach $87 billion by 2022. COVID-19 brings increased consumer openmindedness.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

SEPTEMBER 2, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MARCH 2, 2021

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195