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CX Predictions 2022: The Year Of The Grand Pivot

Forrester eCommerce

Continued supply chain disruption, the “Great Resignation,” and increasing customer expectations will push brands to reevaluate their approach to customer experience in 2022.

Supplies 368
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Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Forrester eCommerce

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

B2C 360
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Predictions 2022: This Is A Year To Be Bold

Forrester eCommerce

Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.

Download 370
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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

Your advertising creative needs to give your audience — in this case your target customers — something they find valuable. With augmented reality effects, you are providing an inventive, entertaining customer experience that doesn’t feel like a brazen sales pitch to grab their attention — even if that is ultimately what you are doing.

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Emerging Trends That Will Move Commerce in 2022

Do you want to get a clearer picture of the factors that will impact commerce in 2022? Coming on the heels of two highly unpredictable years, 2022 holds unique opportunities for companies that can adapt to the significant changes in the commerce landscape. We’ve compiled the predictions into a guide: Commerce Trends in 2022.

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How MACH Technologies Help Retailers Foster a Dynamic Customer Experience

Retail TouchPoints

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. The customer experience is changing — and faster than ever.

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Did Our Predictions For 2022 Come True?

Forrester eCommerce

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

B2B 345