Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
Retail TouchPoints
FEBRUARY 9, 2023
In December 2022 the company also brought on its first-ever Chief Digital Officer , Aaron Bundschuh, who will work closely with Detenber to reshape the company’s digital experience. Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re
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