Remove 2022 Remove Multichannel Remove Omnichannel
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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel.

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Nearly 10,000 brands created more than 70,000 campaigns through the PromoteIQ platform in 2022, according to the company, and PromoteIQ already powers the retail media networks of some of the biggest names in the business including Kroger Precision Marketing , Sephora , Kohl’s and The Home Depot. “As

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Petco Unleashes Rover.com to Offer Additional Services

Retail TouchPoints

Additionally, members of Petco’s Vital Care health and wellness program will be eligible for a $20 discount beginning in spring 2022. Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022.

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With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery

Retail TouchPoints

Other interested sellers can now apply to join as the program’s geographic reach expands throughout this year and in 2022. Research from Google indicates that this holiday season will be more omnichannel in nature than any before it, with 64% of consumers saying that they plan to shop both online and in-store.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used.

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21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences. But, there is a catch.

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Email marketing trends for 2022

Omnisend

In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Omnichannel communication. In contrast to basic multichannel strategies, omnichannel marketing campaigns constantly update and adjust messaging on all platforms in response to each user’s activity.

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