Remove 2022 Remove Omnichannel Remove Technology
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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

But a brand cant make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites around the world to the point-of-sale (POS) systems in its 500+stores. Lots of retailers talk about omnichannel, she said.

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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

Payments technology is central to the shopping experience. Younger generations, especially millennials, increasingly rely on their digital wallet alone, with 28% (up from 25% in 2022 and 22% in 2021) planning to pay for gift purchases in 2024 using digital wallets. Mobile wallets provide the convenience shoppers have come to expect.

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Rethinking Retail Returns

Retail TouchPoints

Consider these facts: total returns amounted to $743 billion in merchandise in 2023 and in 2022; approximately 16.5% They also expect products to be available where, how and when they want them, which is only possible through a truly omnichannel approach on a single technology platform.

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Predictions 2022: Anywhere-Commerce Will Unlock Massive Investments In Technology

Forrester eCommerce

In 2022, “anywhere commerce” will be the mantra as brands invest in tech to meet buyers in every possible shopping moment.

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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

However, as technologies and resources have become more widely available, smaller RMNs are now a viable option for brands looking to leverage the benefits of personalized, data-rich campaigns. Whereas seamless omnichannel advertising was once limited to resource-intensive large networks, it’s now in the hands of networks of all sizes.

Retail 278
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Foot Locker Plans to ‘Simplify the Business’ and Grow its Omnichannel Opportunities

Retail TouchPoints

Dillon highlighted Foot Locker’s omnichannel presence , loyalty program and overall digital marketing strategies as the main areas of focus. The retailer also will bolster the technology platform that powers these aspects of the business while continuing to optimize costs across the company. Comparable sales rose 0.8%

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ).