Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Retail TouchPoints

DECEMBER 20, 2023

The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved. Why it Matters: In 2023, we saw employee turnover reach record highs.

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Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Retail TouchPoints

SEPTEMBER 26, 2024

In addition to bringing back its “Black Friday Fridays” weekly holiday deals , the retailer is launching a new affiliate program to “build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.” More store closures are now expected as part of the sale process. ”

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365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. Best times to post on social media overall: o Mondays from 10 a.m.

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Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

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Retail TouchPoints

OCTOBER 30, 2024

22, 2024 True Religion prioritized these cities based on consumer demand and is “augmenting our online business with stores in select markets that allow our shoppers to experience the brand in-person,” True Religion CEO Michael Buckley told Retail TouchPoints. “ opening on Nov. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov.

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lateshipment

SEPTEMBER 7, 2023

Thus, in this blog, we’ll explore why early preparation is necessary and in order to help you get started, provide you with a comprehensive holiday schedule in the form of a marketing calendar and information on shipping deadlines for the 2023 season. Use spooky visuals, themed emails, and social media content to set the mood.

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Retail TouchPoints

NOVEMBER 1, 2024

billion in 2023; Platform payout: $3.23 billion in 2023; Affiliate marketing: $1.1 billion, up from $570 million in 2023; Merchandise: $450 million, up from $130 million in 2023; and Subscriptions: $270 million, up from $90 million in 2023. billion, up from $5.12 billion, up from $2.34

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Retail TouchPoints

JULY 31, 2023

Inventory distortion, whether it’s out-of-stocks or overstocks, are a huge and costly challenge for retailers and suppliers, and too often a source of great inconvenience to consumers. A recent study by IHL Group projects that the global cost of inventory distortion in 2023 will be $1.77 billion ),” said the report. “The

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Retail TouchPoints

SEPTEMBER 18, 2024

22, offering a 90-minute immersive journey in which consumers can explore the hottest fashion trends and simultaneously shop the looks via the Shein mobile app. Shein first broke into shoppable livestreams in the fall of 2023 with a similar Fall/Winter Collection unveiling. The Shein Live: Front Row event will kick off at 12 p.m.

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Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Enter Sune , which soft-launched in beta in March 2023. In 2023, more than 1 billion customers in the U.S.

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ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

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Retail TouchPoints

JULY 18, 2024

From laundry detergents to packaged foods, consumers have countless options available to them, and a strong brand is critical to cut through the noise. And the demand from consumers is there — according to Eventbrite’s annual forecasting guide , 78% of attendees plan to spend as much or more on events this year as in 2023.

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Digital Doughnut

OCTOBER 31, 2022

Leading consumer intelligence platform, Talkwalker releases its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer.

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Retail TouchPoints

FEBRUARY 8, 2023

Two things advertisers don’t enjoy are a rocky economy and a frugal consumer. In addition, consumers are more cautious about spending, making your ROI on paid ads less profitable than it was even recently. There’s a paradigm shift in consumer behavior based on survival as opposed to luxury. Become active on social media.

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Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Retail TouchPoints

NOVEMBER 14, 2024

For the past several years, Klarna has been expanding beyond its BNPL roots, for example by rolling out a suite of social media-style offerings including personalized shopping feeds and smart shopping features in April 2023. In February 2024 Klarna expanded its “Sign in with Klarna” feature to 23 countries, including the U.S.

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Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. What is TikTok? An Introduction. It took Instagram a total of 7.7

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Retail TouchPoints

JANUARY 4, 2024

31, 2023, according to Adobe Analytics. Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). “The Online holiday sales increased 4.9% YoY, reaching $222.1

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ROI Revolution

MARCH 23, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. In February, Virginia Governor Ralph Northam joined the cause by signing the Consumer Data Protection Act into law. Learn more here.

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Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

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Retail TouchPoints

DECEMBER 18, 2023

In March 2023 both Jan and I left our other jobs to do this full-time. We’re doing different media now; in fact we’re developing into more of a full-blown media company. Some of the team is focused on news; we also have YouTube and social media teams, and we also publish expert articles.

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ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

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ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

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GetElastic

APRIL 11, 2023

In 2023, headless commerce is expected to become a mainstay of eCommerce operations, with more brands than ever adopting it to streamline their operations and boost sales. This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media.

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Retail TouchPoints

AUGUST 8, 2023

billion digital shoppers in the first half of 2023, with 33% of the globe now considered an online shopper. Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Here’s why.

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ROI Revolution

JULY 18, 2023

In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. Our paid media experts can help. SproutSocial, 30 YouTube statistics to power your marketing strategy in 2023. YouTube has been around since 2005.

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Retail TouchPoints

AUGUST 5, 2024

Pagonis has a strong social media presence, with nearly three million followers across TikTok and Instagram. in June 2023 and was featured in the Show Your(s)e.l.f. She first teamed with E.l.f. documentary, which spotlights inspiring stories from role models who see beauty in multiple aspects of the human experience.

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FastSpring

NOVEMBER 16, 2023

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. It’s also a great time for shoppers like you to take advantage of those deals! Set up a demo or check out our platform yourself.

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Retail TouchPoints

MAY 27, 2024

Given all the talk of texting and social media use, I expected more adoption on the customer service front. Here, only 11% of respondents had a social media interaction with customer service, resulting in just 5% placing an order.

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Retail TouchPoints

JANUARY 30, 2024

TikTok is testing a new feature that could make all video posts on the social media platform shoppable. in 2023, according to The Information. this year, a 10X increase from 2023. Previously, only creators with sizable followings or brands that had set up a TikTok Shop could create shoppable posts.

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Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. The key is to avoid early mass media investment.

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Retail TouchPoints

SEPTEMBER 5, 2024

Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to changing consumer expectations. Consumers now “seek value and have been selective and choiceful in their spending across staples, discretionary and luxury products and services.

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Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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