Remove 2023 Remove Customer Data Remove Customer Experience
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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

A 2023 study found , for example, that 70% of 28,500 Gen Zs and millennials surveyed across the United States, the United Kingdom, France, Germany, India, Mexico and the United Arab Emirates said that they prefer a “learn more” call to action to a “buy now” button. Success with Social Commerce Depends on Data That brings us to data.

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The Real Price of a Data Breach in Retail

Retail TouchPoints

This data, which includes sensitive customer information like credit card details, is stored across a number of environments and is accessible through millions of point-of-sales and IoT devices. This is a 10% increase over 2023’s mark and the highest yearly uptick since the pandemic. million last year. million and $3.48

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

For example, apps with both associate-facing and customer-facing user interfaces [UIs] allow associates to support the customer’s own research and also facilitate transactions, including endless aisle capabilities and ship-from-store.

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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

In 2023, over one-third of adults in the U.S. These customers are motivated by price, timing and the logistics of the holidays. According to McKinsey , digital trust principles are nearly as important as price and delivery speed, with over 50% of consumers choosing to buy online only from companies known for safeguarding customer data.

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. retailers up to $35 billion in 2023.

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Walking the Fine Line Between Profits and Customer Experience: The DTC Strategic Dilemma

Retail TouchPoints

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. In fact, Shopify forecasts that global ecommerce sales will exceed $6 trillion in 2023. CDPs are also designed for only one purpose — marketing activation of those customers.

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Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Retail TouchPoints

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

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