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Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.
As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital. These trends influenced our selection of the next 10 top emerging technologies for 2024.
Forrester’s top ten cloud trends for 2024 report is out. No one will be surprised that AI figures prominently. Yet there are other fundamental shifts in play — the rise of the intelligent edge, increased cloud compliance complexity, and (finally!) mature multicloud networking offerings.
Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Like it or not, know it or not, genAI will seep into […]
The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Whilst RSA everyone is digesting RSA , I finally had the time to sit down and gather my thoughts on InCyber Forum Lille 2024. This was my first time visiting, one of over 20,000 visitors from over 100 countries. This conference has started to gain a well-deserved international recognition for the valuable insights and the […]
2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.
In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]
Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024. In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work.
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.
We’re excited to announce that we’ve finalized our selections for Forrester’s top emerging technologies for 2024. We’ll spotlight the top 10 emerging technologies in our main report that will publish in late June. And then we’ll release a report in July on technologies 11-20.
Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach
In this session we’ll cover: A pulse check on retailers’ priorities heading into 2024 Cross-channel personalization and cracking frictionless omnichannel CX AI and the potential for personalization Our recommendations based on the state of the industry Don’t miss out and sign up today!
B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.
We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. In 2024, our recommendations fall into three major themes for security leaders: Changing tech.
In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.
Learn more in our 2024 technology infrastructure predictions. Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
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In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.
To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.
Get an overview of our B2C marketing predictions for 2024. B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere.
Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q1 2024. We looked at the top 15 vendors in the market and evaluated them across 25 criteria.
Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Key Insights: Retail Agility with Composable Solutions: Learn how adopting a composable approach can help your business thrive, through the holiday frenzy and the entire year of 2024. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.
In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.
Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
Agencies will take full advantage of AI in 2024 and build custom “brand language models.” Learn more about what will shape the agency world in 2024. But fear of mismanagement will read to an increase in reviews.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)
Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.
Last night I participated in Tinuiti’s Bold Predictions & Bold Wines, a fun way to learn about wines before holidays with the family while also discussing opportunities for CMOs in 2024. I learned some really great tips which are too good not to share: When it comes to measurement, listen, learn, and lean in. We […]
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According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. Awareness around generative AI (genAI) among consumers is peaking. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?
This time of year is perfect for reflectionlooking back at the challenges and successes of 2024 while anticipating the opportunities and changes that 2025 will bring.
As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.
RSAC gives security startups two structured opportunities to distinguish themselves, and Forrester always finds it revealing to see which startups make the cut.
📆 September 18th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST Continuously assess market trends, customer behavior, and competitor strategies to make informed pricing decisions that drive business success. Don't miss this brand new webinar! Save your seat today!
Japanese organizations are facing a pivotal shift in their business and technology priorities amidst economic uncertainties. Take a look at the insights from our latest report.
InfoSecurity, once known as the RSA of Europe, annually brings together around 20,000 and 500 exhibitors to share knowledge in over 200 sessions, network and showcase the latest solutions.
Great customer service sets companies apart. And, you leave money on the table if you don’t meet your customer’s expectations of engagement. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest modern solutions.
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