Forrester eCommerce

MAY 28, 2024

Whilst RSA everyone is digesting RSA , I finally had the time to sit down and gather my thoughts on InCyber Forum Lille 2024. This was my first time visiting, one of over 20,000 visitors from over 100 countries. This conference has started to gain a well-deserved international recognition for the valuable insights and the […]

Customer 417

Customer 417

Forrester eCommerce

MARCH 6, 2024

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. In 2024, our recommendations fall into three major themes for security leaders: Changing tech.

Recommendation 402

Recommendation Technology Other Management 402

Forrester eCommerce

SEPTEMBER 16, 2024

We recently completed ‘The Oracle Services Landscape, Q3 2024’. Since the last edition of this Forrester landscape, Oracle customers have been eager to modernize their enterprise applications’ footprint and adopt SaaS principles. Customers of heritage products like E-Business Suite, PeopleSoft, etc.

Customer 242

Customer 242

Forrester eCommerce

SEPTEMBER 16, 2024

We recently completed ‘The SAP Services Landscape, Q3 2024’. A lot has changed in the SAP ecosystem since the last edition of this Forrester landscape. SAP ECC to SAP S/4HANA cloud migrations are taking center stage for the vast majority of SAP clients. RISE with SAP offering has undergone massive changes in the last two […]

Customer 242

Customer 242

Forrester eCommerce

AUGUST 19, 2024

Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.

Financial Services 254

Financial Services Banking Customer Experience Customer 254

Forrester eCommerce

AUGUST 27, 2024

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

Consumer 254

Consumer Retail Customer 254

Forrester eCommerce

MARCH 28, 2024

Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Like it or not, know it or not, genAI will seep into […]

Consumer 497

Consumer B2B Customer Experience B2C 497

Forrester eCommerce

DECEMBER 19, 2023

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

Information 417

Information Technology 417

Forrester eCommerce

SEPTEMBER 4, 2024

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.

Recommendation 254

Recommendation Channel Operations Technology 254

Forrester eCommerce

SEPTEMBER 9, 2024

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year. Big picture, the market is more difficult than in the past decade.

Books 228

Books Technology Marketing 228

Forrester eCommerce

SEPTEMBER 10, 2024

At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies.

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B2B Marketing 254

Forrester eCommerce

JUNE 25, 2024

Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.

Technology 468

Technology Blog Information Supplies 468

Forrester eCommerce

OCTOBER 11, 2023

Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." " Here's what won’t happen in 2024.

Consumer 441

Consumer Management Customer 441

Forrester eCommerce

MAY 15, 2024

Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024. In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work.

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Forrester eCommerce

MAY 3, 2024

We’re excited to announce that we’ve finalized our selections for Forrester’s top emerging technologies for 2024. We’ll spotlight the top 10 emerging technologies in our main report that will publish in late June. And then we’ll release a report in July on technologies 11-20.

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Technology Customer 423

Forrester eCommerce

AUGUST 8, 2024

According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. Awareness around generative AI (genAI) among consumers is peaking. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 358

Consumer B2C Customer Marketing 358

Forrester eCommerce

AUGUST 27, 2024

Forrester’s B2B Summit EMEA 2024 is just around the corner, and it’s the event you can’t afford to miss. Are you ready to transform your B2B marketing and sales strategies? Here’s why you need to be there. Revolutionize Your B2B Strategy. In today’s fast-paced business environment, staying ahead of the curve is crucial. B2B […]

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B2B Events Marketing 254

Forrester eCommerce

MAY 31, 2024

Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI. B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges.

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B2C Marketing Customer Experience Improvements 265

Forrester eCommerce

OCTOBER 25, 2023

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

Customer Experience 430

Customer Experience Customer 430

Forrester eCommerce

JUNE 13, 2024

Looking ahead to 2024, Vietnam’s economic prospects are bright. Against this positive backdrop, Forrester anticipates a substantial increase (+10.4%) in tech spending in Vietnam for the year 2024. The country’s GDP is expected to grow significantly, fueled by robust international trade and supportive government policies.

Technology 242

Technology Customer 242

Forrester eCommerce

JANUARY 17, 2024

Last night I participated in Tinuiti’s Bold Predictions & Bold Wines, a fun way to learn about wines before holidays with the family while also discussing opportunities for CMOs in 2024. I learned some really great tips which are too good not to share: When it comes to measurement, listen, learn, and lean in. We […]

Customer 344

Customer 344

Forrester eCommerce

OCTOBER 30, 2023

Learn more in our 2024 technology infrastructure predictions. Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity.

Technology 417

Technology Customer 417

Forrester eCommerce

OCTOBER 25, 2023

Get an overview of our B2C marketing predictions for 2024. B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere.

B2C 387

B2C Marketing Technology Customer 387

Forrester eCommerce

AUGUST 1, 2024

Now, in 2024, we evaluated the 12 prominent Adobe services providers, considering the impact of generative AI […] For the third time, I’ve published the global Adobe services Wave. We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak.

Marketing 254

Marketing B2C Technology 254

Forrester eCommerce

OCTOBER 26, 2023

Will generative AI live up to the hype in 2024? Learn more in our 2024 predictions for artificial intelligence. The short answer is yes.

Customer 403

Customer 403

Forrester eCommerce

OCTOBER 30, 2023

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

Marketing 387

Marketing Information Technology Customer 387

Forrester eCommerce

FEBRUARY 21, 2024

Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.

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Management Operations 415

Forrester eCommerce

MAY 15, 2024

RSA Conference (RSAC) 2024 boasted 41,000 attendees, 600 exhibitors on the show floor, 425 sessions, and plenty of dashing around Moscone Center and its surrounding area for our analysts. The event, still the top dog of cybersecurity events, was packed, with announcements and press releases galore.

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Events Blog Management 284

Forrester eCommerce

OCTOBER 30, 2023

In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.

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Operations Customer 400

Forrester eCommerce

MAY 21, 2024

In 2024, about 30 billion records from almost 4000 entities were breached, the so-called mother of all breaches, and we haven’t even hit the summer yet. Beyond data breaches, the threat landscape has evolved from run of the mill and opportunistic attacks a few years ago, to more sophisticated and targeted campaigns.

Customer 254

Customer 254