Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Consumers are bombarded with in-feed ads, leading to fatigue and decreasing engagement.

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Gifts Social Media Mobile Games 290

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. The Fastest-Growing Channel in Retail’. “ The Fastest-Growing Channel in Retail’. “ fashion market this year alone.

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Consumer Fashion Social Media eCommerce 351

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

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Consumer Shipping Costs eCommerce Gifts 290

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

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Retail Article Omnichannel Customer Experience 259

Retail TouchPoints

SEPTEMBER 12, 2024

Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. trillion — a soft 3% growth rate over the same period in 2023.

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Retail Merchant Services Channel Consumer 306

Retail TouchPoints

APRIL 23, 2024

Amazon Anywhere enables consumers to discover and purchase products within an app or content such as video and even games. It’s created expectations for an entire generation of consumers by making video an interactive experience rather than a passive one. . — Amazon is facing competition to remain the number one ecommerce player.

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eCommerce eCommerce Platforms Games eCommerce Marketing 263

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Klaviyo Email Marketing: Powerful Automation and Workflow Features Email marketing automation continues to advance, and crafting an effective email campaign can be time-consuming. A CSM can help brands who are seeking strategic guidance across their marketing channels.

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Marketing eCommerce Platforms Shopify Shopping Carts 309

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

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Merchant Services Apparel Jewelry Beauty and Health 279

Retail TouchPoints

OCTOBER 9, 2023

In 2024, it won’t be your dad’s supply chain. It has gone through a rapid period of change from the primary way we shopped, to its death being prematurely called ‘ the showroom problem ,’ to continuing to be a critical piece of consumer brand strategy. Each channel has a distinct experience for the user and value to the business.

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Supplies Fulfillment Retail Omnichannel 306

Groove

APRIL 12, 2024

You can even choose to have one storefront for business-to-consumers and another for business-to-business if you want the ability to wholesale. Benefits of Using BigCommerce MultiStorefront The biggest benefit of using a BigCommerce multi store is the time it will save you in managing your inventory over several sales channels.

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BigCommerce Multi-channel Social Media Accessories 283

Retail TouchPoints

OCTOBER 25, 2024

And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. of total digital ad spend in 2024.

Omnichannel 289

Omnichannel eCommerce Shopping Carts Consumer 289

Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers? And he believes we’ll see a similar focus in 2024.

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ACH Multi-channel Technology Customer Retention 285

Retail TouchPoints

JANUARY 9, 2024

in 2024, lower than India, China, Germany and Brazil. This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. ad spending to increase 5.1% The silver lining?

Retail 290

Retail Omnichannel Channel Mobile 290

Retail TouchPoints

AUGUST 7, 2024

After a little more than a year in his role as EVP and Chief Consumer Officer, Jim Dausch has stepped down from his post at Under Armour , according to an SEC filing from the company. Reporting directly to Linnartz, Dausch led global brand, marketing, digital engagement and customer experience across all commerce channels.

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Retail TouchPoints

AUGUST 27, 2024

BTS purchases certainly are starting earlier: according to the National Retail Federation (NRF) survey conducted by Prosper Insights & Analytics, more than half ( 55% ) of consumers already had started buying school items in July. That’s putting pressure on brand loyalty, as people switch to lower-cost channels and different brands.

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Shipping Costs Supplies Electronics Consumer 337

Retail TouchPoints

AUGUST 20, 2024

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Leveraging affiliate channels. Four of these strategies include: 1.

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PPC Marketing Merchant Services Multi-channel 261

Retail TouchPoints

SEPTEMBER 25, 2024

As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. YoY) are both expected to outpace Cyber Monday in year-over-year growth as consumers embrace earlier deals. However, Black Friday ($10.8

Social Media 279

Social Media Sporting Goods Consumer Electronics 279

Retail TouchPoints

JULY 3, 2024

Competing mattress suppliers — which are predominantly American manufacturers employing thousands of workers — are likely to lose access to the single most important retail channel, significantly impairing their ability to compete and potentially leading competing suppliers to reduce output, close factories and lay off workers.”

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Document Channel Consumer Operations 264

Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential.

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Channel Shipping Costs Social Media Webinar 321

Retail TouchPoints

JANUARY 12, 2024

Coachtopia , the circular fashion sub-brand of Coach, has launched a new documentary web series designed to educate consumers about the impact of fashion’s growing waste problem and how the budding brand is tackling it head-on. New episodes will launch through 2024 on all Coachtopia social channels.

Fashion 312

Fashion Channel Consumer Operations 312

Retail TouchPoints

FEBRUARY 9, 2024

The Stitch Fix Style Forecast has become so much more than a press campaign used to drum up buzz and consumer excitement before the New Year’s Eve ball drops. In fact, it’s now central to how Stitch Fix shows up for customers across channels. For example, Stitch Fix predicts that 2024’s color of the year will be Matcha Green.

Merchant Services 277

Merchant Services Arts Fashion Consumer 277

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Social Media 279

Social Media Omnichannel Consumer Apparel 279

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

Social Media 290

Social Media Travel Marketing Apparel 290

Retail TouchPoints

MAY 8, 2024

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits.

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

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Social Media eCommerce Channel Events 330

Retail TouchPoints

NOVEMBER 30, 2023

But what happens when these brands are no longer as present in consumers’ daily lives as they once were — or worse, no longer align with their goals, needs and expectations? Retail TouchPoints (RTP) How have consumer behaviors shifted for brands within the CPG category specifically? consumers.

Food and Beverages 304

Food and Beverages Games Consumer Customer Retention 304

Retail TouchPoints

FEBRUARY 29, 2024

It’s also a useful architecture for adding CRM capabilities, for example “ensuring you can align a single view of the customer across multiple channels, and extending that into clienteling,” he added.

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Point of Sale POS Payment Services Merchant Services 262

Retail TouchPoints

MAY 17, 2024

Under Armour announced plans for a restructuring following disappointing results in its fourth quarter and fiscal year 2024 (ended March 31, 2024), as well as the expectation that revenues will continue to decline anywhere from 15% to 17% in North America in the coming year. ”

Channel 272

Channel Operations Improvements Management 272

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

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Omnichannel B2B Channel Customer 278

Retail TouchPoints

JUNE 17, 2024

With increased channels comes an increased pressure to prove return on ad spend, which is now more difficult due to an overload of data but unclear metrics to demonstrate success. Let’s take a closer look at some of the topline trends that will matter most in 2024. Price sensitivity makes consumers deal seekers.

Merchant Services 264

Merchant Services Retail Payments Gifts 264

Retail TouchPoints

JANUARY 9, 2024

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. How did you see that conversation shift in 2023, and where do you think it’s headed in 2024? This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options.

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Retail TouchPoints

DECEMBER 6, 2024

Providing Access to First-Party Data With so much competition over the holidays, its essential for mid-market brands to reduce wasted ad spend by targeting consumers who are most likely to convert. retail media ad spend in 2024, with U.S. consumers starting as early as June. of all U.S. in-store retail media ad spending by 2028.

Retail 289

Retail Sporting Goods Gifts Marketing 289

Retail TouchPoints

OCTOBER 30, 2024

The company narrowly avoided bankruptcy thanks to a capital injection (one that initially took the form of an “ unsolicited acquisition of shares ”) from the Saudi-based Mithaq Capital in April 2024, which now owns a controlling stake in the business. ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Retail TouchPoints

FEBRUARY 16, 2024

Consumers are only one click away from retailers at all times. While this certainly makes online shopping easier, it also means that consumers expect fast, first-contact resolutions during customer service interactions — and unfortunately, retailers can struggle to meet this demand.

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Customer Experience Payment Services Improvements Customer 312

Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal.

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Toys Social Media Consumer Subscription 278

Retail TouchPoints

NOVEMBER 23, 2021

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for the first time in 2020. YouTube, like other social platforms, is looking to boost its video commerce capabilities to capitalize on a selling channel that is expected to explode in the next few years.

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Events Channel eCommerce Other 277

Retail TouchPoints

JANUARY 9, 2024

15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., Metz has more than 25 years of experience leading consumer and durable goods companies. will take over. He also helped rebalance Vista Outdoor’s balance sheet and improve overall cash flow. year over year.

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Outdoor Sporting Goods Consumer Channel 290