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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Consumers are bombarded with in-feed ads, leading to fatigue and decreasing engagement.

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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. retailers currently use AI in their strategies, with 97% planning to increase investments in 2024. through 2028.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. The 2024 Connected Retail Report includes a survey of 1,012 U.S.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

As usual, there were lots to choose from — that’s standard for such a dynamic industry — but these were the topics that had “legs” (and are likely to continue to be important in 2024). Although they have no shortage of channels and tactics to use, they need to ensure they’re prioritizing the right methods for their ever-evolving consumers.