Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising
Retail TouchPoints
OCTOBER 29, 2024
In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Consumers are bombarded with in-feed ads, leading to fatigue and decreasing engagement.
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