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The 2024 DCIS Forrester Wave™ Reignites The Promise Of Truly Unified Channels

Forrester eCommerce

The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024, is now live! In this first-ever evaluation of the digital customer interaction solutions (DCIS) market, we analyzed 34 product and strategy criteria for the 11 most important vendors in this space (listed alphabetically): [24]7.ai,

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It’s Not You, It’s Me – And Other Findings From The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024

Forrester eCommerce

So, perhaps I can be forgiven for channeling Jerry Maguire and George Constanza when I think about the key takeaways from the latest Customer Feedback Management Solutions Wave™. My conversations with the customer references for the nine vendors included in this Forrester […]

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The 2024 Brand Experience Award Winners are…

Retail TouchPoints

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. 2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc.

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Key Insights And Recommendations From VMware Explore 2024

Forrester eCommerce

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization. How do you do it with a tight budget?

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Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel

Retail TouchPoints

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel , which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content.

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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. How do you use the data sitting behind a payment to find the next loyal customer? Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. 📅 February 22, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT