Retail TouchPoints

JUNE 18, 2024

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel , which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content.

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CPC Strategy

AUGUST 16, 2024

Marketing 2024 Election: What Marketers Need to Know By Emily Sullivan Aug 16 2024 According to eMarketer, U.S. political ad spending will pass $12 billion in 2024—a new high—as compared to the $4.25 “At this point, marketers have weathered multiple years of black swan events.

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Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. There’s a whole creative AI industry out there, churning out material for marketing campaigns without much more than a few prompts from humans.

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Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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Retail TouchPoints

AUGUST 20, 2024

The retail sector is facing a complex economic environment in 2024. These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI).

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PPC Merchant Services Marketing Multi-channel 248

Forrester eCommerce

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Yet, our client interactions reveal these increases […]

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Retail TouchPoints

MARCH 13, 2024

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. Full-service restaurants are trailing their limited-service peers.

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Multi-channel Payment Services Consumer Automotive 259

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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eCommerce Marketing eCommerce Marketing Toys 113

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

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Retail Article Omnichannel Customer Experience 245

lateshipment

OCTOBER 2, 2024

As BFCM 2024 approaches in less than two months, it’s time for you to be well-prepared to capitalize on the opportunities and stand out from the competition. Key Preparation Strategies for BFCM 2024 Here are some tips and tricks for you to make the best out of BFCM 2024: 1.

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eCommerce Social Media Shipping Costs Home Furnishings 130

Groove

DECEMBER 7, 2023

What Do I Need To Know About Etail West 2024? Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only. Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world.

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Retail TouchPoints

DECEMBER 21, 2023

As usual, there were lots to choose from — that’s standard for such a dynamic industry — but these were the topics that had “legs” (and are likely to continue to be important in 2024). Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Nicole Silberstein 6.

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Sporting Goods Operations Apparel Consumer 300

Retail TouchPoints

SEPTEMBER 12, 2024

But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. Retail TouchPoints interviewed 12 experts who shared their predictions for the 2024 holiday season. trillion — a soft 3% growth rate over the same period in 2023.

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Omnisend

NOVEMBER 6, 2024

We’ll break down the best Shopify newsletter apps for 2024, their key features, and how they can help your store grow. Without further ado, here are the best Shopify newsletter apps for 2024: 1. Omnisend — Best for multichannel marketing Image via Omnisend Why choose Omnisend?

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Shopify Multi-channel Shipping Costs Multichannel 78

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

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Retail TouchPoints

APRIL 23, 2024

market — recently raising its fees for TikTok Shop sellers in the U.S. users , TikTok is in the perfect position to dominate the American ecommerce market. Takeaway: 2024 will be the Year of Commerce Media While the likes of Temu, TikTok, Amazon and Snap battle it out for control of the valuable U.S.

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eCommerce eCommerce Platforms Games eCommerce Marketing 255

Digital Doughnut

OCTOBER 5, 2023

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy. Find out how to allocate your budget for maximum returns and build credibility through e-word of mouth.

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Channel Marketing Article Social Media 52

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. And once your store is live, our industry-leading eCommerce marketing solutions can help you attract as many new customers as possible.

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BigCommerce Magento Multi-channel Shopify 266

Retail TouchPoints

DECEMBER 13, 2023

Although the creative aspect is especially important, designers and visual merchandising teams need to work closely with their colleagues in marketing, IT and business strategy to ensure all decisions align with the bigger picture. It’s a great number because it lets you look at that by channel, but also across channels and touch points.

Sporting Goods 308

Sporting Goods Technology Omnichannel Operations 308

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

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Marketing Information Consumer Channel 328

TalkingRetail

MARCH 14, 2024

The success of crafted apple ciders will continue to set the pace of growth in the UK’s £1.1bn off trade cider market this year, with focused ranging crucial for convenience retailers looking to capitalise on demand, according to Westons Cider’s ninth annual Cider Report.

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Channel Marketing Retail 59

Retail TouchPoints

OCTOBER 25, 2024

And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. retailers on average between March 2023 and February 2024, an increase of 23% over the 2019-20 period. of total digital ad spend in 2024.

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Omnichannel eCommerce Shopping Carts Consumer 280

Groove

APRIL 12, 2024

Your marketing plan becomes more manageable as you can target one or more demographics for each storefront. For example, if your women’s storefront is for ages 30 to 50, but your men’s storefront is for ages 18 to 25, you can easily target those demographics without having to search for those demographics when creating marketing products.

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BigCommerce Multi-channel Social Media Accessories 283

FastSpring

APRIL 4, 2024

What are your company’s big goals for growth in 2024? We want to have an even bigger 2024 — and we know you want the same for your business. The chat was part of a Wynter Games event: Marketing leaders from several leading companies shared their biggest go-to-market bets for 2024.

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Merchant Services Payments Payment Services Marketing 78

CPC Strategy

NOVEMBER 6, 2024

Ecommerce Expectations for Cyber Five 2024 Across Google, Amazon, Meta, and More By Andy Taylor Nov 06 2024 It’s already November but Cyber Monday is still nearly a month away, as the 2024 calendar pushed Thanksgiving to November 28 from November 23 a year prior.

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Blog Webinar eCommerce Reference 90

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

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Marketing Technology Social Media Recommendation 307

365 Retail

JULY 19, 2024

In 2024, several innovative trends in visual merchandising and physical displays are set to transform retail environments. Sustainable Visual Merchandising Sustainability continues to be a focal point in retail, influencing display trends in 2024. Here are five key trends to watch out for.

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Retail Online Catalogues Omnichannel Workshop 104

ROI Revolution

SEPTEMBER 16, 2024

As we head toward the fourth quarter of 2024, it’s a good time to take a look at the latest stats for TikTok advertising and consider how brands can use the information to their advantage. of the total  US digital ad market , 2.7% of the total media ad market, and 12% of the total social ad market.

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Social Media Books Marketing Blog 78

Fabric Blog

NOVEMBER 26, 2024

The complex retail ecosystem of 2024 Retail has evolved dramatically. It’s no longer just about brick-and-mortar stores or e-commerce; we’re living in an era of countless selling channels: traditional stores, TikTok social selling, clienteling, pop-up shops, and marketplaces.

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Fulfillment Retail eCommerce Webinar 52

Omnisend

OCTOBER 11, 2024

These emails are often sent after signing up for a service or buying a product to improve your email marketing efforts. Often created using email newsletter templates , these marketing emails aim to maintain ongoing engagement with subscribers. That’s why social proof emails are indispensable in your email marketing strategy.

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Marketing Information Improvements Customer 78

iVend

NOVEMBER 18, 2024

In 2024, the average transaction uses not two, but five or six touchpoints. So if omnichannel is more than simply click and collect, what else do retailers have to be aware of to be a true omnichannel business in 2024? Giving every channel its own stock pool causes redundancy and the risk of overstocking.

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Omnichannel POS Retail Mobile 52

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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Events Seminar Marketing Workshop 89

Algopix

OCTOBER 27, 2023

As we approach 2024, it’s essential for both established and aspiring eCommerce sellers to stay ahead of the curve by anticipating and preparing for the upcoming trends that will shape the industry. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

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eCommerce Payment Services Cryptocurrencies Shipping Costs 118

Groove

OCTOBER 16, 2024

As a result, we needed to design a custom integration from the ground up to support our client’s email marketing goals. Once the project was well underway, this racquet sports retailer decided that they wanted to streamline their email marketing using Klaviyo. Ready To Get In Touch?

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BigCommerce Multi-channel eCommerce Platforms Document 342

Retail TouchPoints

OCTOBER 18, 2024

Still, female viewership of the NFL is on the rise (and it’s not all just the Taylor Swift halo effect) — the 2024 Super Bowl brought a record-breaking 58.8 Beauty , which has made a name for itself not just with its accessible beauty products but also its savvy marketing , decided that Super Bowl LVII was the moment for a big play.

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Multi-channel Channel Games Marketing 273

Retail TouchPoints

AUGUST 7, 2024

Reporting directly to Linnartz, Dausch led global brand, marketing, digital engagement and customer experience across all commerce channels. 30, 2024, Liedtke will take over the brand post and report directly to President and CEO Kevin Plank, who returned to Under Armour in April 2024.

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