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The State Of Consumer Usage Of Generative AI, 2024

Forrester eCommerce

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 504
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US Consumer Financial Health Analysis Q2 2024

Forrester eCommerce

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

Consumer 362
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Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?

Forrester eCommerce

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359
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GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester eCommerce

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 431
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. 📅 October 15, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GT Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back.

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Anti-Predictions: Here’s What Won’t Happen In 2024   

Forrester eCommerce

Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." " Here's what won’t happen in 2024.

Consumer 459
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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. retailers currently use AI in their strategies, with 97% planning to increase investments in 2024. through 2028.

Consumer 306
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)