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Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?

Forrester eCommerce

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359
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The State Of Consumer Usage Of Generative AI, 2024

Forrester eCommerce

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 504
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US Consumer Financial Health Analysis Q2 2024

Forrester eCommerce

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

Consumer 273
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Consumer Spending 2024: What It Means For Your Brand

Forrester eCommerce

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. This year, in 2024, the economy […]

Consumer 259
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. 📅 October 15, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GT Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back.

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GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester eCommerce

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 431
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NRF: ‘Resiliency of Consumers’ will Drive Retail Sales Growth in 2024

Retail TouchPoints

retail sales for 2024 will increase by 2.5% The resiliency of consumers continues to power the American economy, and we are confident there will be moderate but steady growth through the end of the year,” said Matthew Shay, President and CEO of the NRF in a statement. The National Retail Federation ( NRF ) projects that U.S.

Consumer 259
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)