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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. In conjunction with the Media Rating Council , it spent over a year working with leaders across retail media to develop a comprehensive set of retail media measurement guidelines for the U.S. The culprit?

Retail 278
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The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace

Retail TouchPoints

The fate of retail performance for the second half of 2024 is anything but certain. This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. Almost never.

Retail 306
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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement. This can be challenging in the case of in-store customers who might not be opted in to email newsletters or other communications.

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TV Advertising Campaigns: Examples & Advice for Marketers

CPC Strategy

Streaming TV Advertising Campaigns: Examples & Advice for Marketers By Liz Krupa Aug 12 2024 TV advertising has transformed from the catchy jingles of the ‘60s to the integrated, data-driven campaigns we see today. TV advertising can boost overall brand recognition, enhancing your other marketing efforts.

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Data-Driven Dominance: Retail Analytics Insights for 2024 Success

Retalon

They offer a competitive advantage by delving into consumer behavior and operational insights. The push for personalization is evident as 80% of consumers show a preference for purchasing from retailers that offer personalized experiences Accenture. This kind of personalization can increase customer loyalty significantly.

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6 Ways Brands Are Leveraging AI in Marketing

CPC Strategy

Marketing 6 Ways Brands Are Leveraging AI in Marketing By Emily Sullivan Jul 03 2024 Artificial Intelligence (AI) has revolutionized the way brands approach marketing, offering new and unique opportunities to connect with consumers, personalize experiences, and optimize campaigns. This is where AI can step in.

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Email branding essentials for a business: A guide for 2024

Omnisend

According to a survey by Statista , the lack of a branded email signature is among the top 3 reasons why consumers don’t engage with a brand. Additional data shows that a professional signature is among the top 3 reasons consumers trust an email from a company. But be sure to stick to your brand guidelines.