Remove 2024 Remove Consumer Remove Customer
article thumbnail

The State Of Consumer Usage Of Generative AI, 2024

Forrester eCommerce

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 504
article thumbnail

US Consumer Financial Health Analysis Q2 2024

Forrester eCommerce

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

Consumer 362
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?

Forrester eCommerce

Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never heard of genAI. As awareness peaks and usage creeps, how will consumers engage with genAI in the future?

Consumer 359
article thumbnail

GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester eCommerce

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 431
article thumbnail

eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. 📅 October 15, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GT

article thumbnail

Anti-Predictions: Here’s What Won’t Happen In 2024   

Forrester eCommerce

Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." " Here's what won’t happen in 2024.

Consumer 459
article thumbnail

Cracking the Code of Customer Loyalty in 2024 Means Prioritizing Customer Lifetime Value Over Speed

Retail TouchPoints

There are two types of customers: those who buy and those who keep coming back. On the other hand, traditional retailers must reinvent their playbook to keep up with a customer experience driven by tech that evolves quickly enough to meet consumers’ rising expectations.

article thumbnail

Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. How do you use the data sitting behind a payment to find the next loyal customer? Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many.