Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 310

Marketing eCommerce Platforms Shopify Shopping Carts 310

Retail TouchPoints

OCTOBER 8, 2024

Albertsons Media Collective will integrate rewards app Fetch into its retail media network (RMN) offerings, using Fetch Points to incentivize consumers to try products, add more to shopping carts and maintain relationships with their favorite brands. The Albertsons RMN expanded its onsite offerings by partnering with Criteo in January 2024.

Consumer 241

Consumer Shopping Carts Retail Marketing 241

Retail TouchPoints

OCTOBER 16, 2024

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. retailers currently use AI in their strategies, with 97% planning to increase investments in 2024. through 2028.

Consumer 280

Consumer Retail Recommendation Customer Loyalty 280

Forrester eCommerce

SEPTEMBER 27, 2024

A year ago, we predicted that the number of green consumers would stay constant in 2024, despite climate chaos and backlash. Despite evidence of accelerated weather-related disasters and a desire among many consumers to act sustainably, we predicted that inflation and the cost of living would heavily influence buying decisions.

Consumer 195

Consumer Customer Experience B2C Customer 195

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Gifts 278

Gifts Social Media Mobile Games 278

Forrester eCommerce

AUGUST 28, 2024

My colleague Jitender Migliani and I have just published a report (Consumer Spending And The Economy Grow Despite Persistent Pessimism) based on the H2 2024 US macroeconomic trends and consumer behavior data that we’ve collected and analyzed.

Consumer 259

Consumer Customer Experience B2C Customer 259

Retail TouchPoints

MARCH 1, 2024

The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. Research underscores the profound impact of packaging on consumer psychology. 1 Meeting regulatory standards.

Food and Beverages 259

Food and Beverages Marketing Consumer Presentation 259

Forrester eCommerce

OCTOBER 7, 2024

As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found: The popularity of CDP continues to grow in APAC.

Marketing 195

Marketing Customer Data Consumer Customer 195

Retail TouchPoints

JULY 23, 2024

Let’s dig into three of the trends explored… Trend 1: Welcoming Warm Human Interactions Artificial intelligence (AI) was obviously the topic du jour for our 2024 predictions report, but Noelle Weaver, Managing Partner – North America of Foresight Factory gave a unique spin on the topic. continually pushing creative limits.

Consumer 235

Consumer Games Retail Other 235

Retail TouchPoints

MAY 24, 2024

The Consumer Financial Protection Bureau (CFPB) has issued an interpretive rule confirming that buy now, pay later (BNPL) lenders are in essence credit card providers, meaning they will be required to provide consumers with legal protections and rights, including in cases of disputed charges and issuing refunds. 1, 2024.

Consumer 248

Consumer Payment Services Books Marketing 248

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% AI tools help forecast demand, analyze market and sales trends, optimize pricing and manage inventory more effectively to increase revenue and lower costs.

eCommerce 264

eCommerce Recommendation Customer Experience Technology 264

Retail TouchPoints

DECEMBER 12, 2023

Nothing really, except they are all up-and-coming trends that will drive consumption in 2024, according to Pinterest. People on Pinterest aren’t here to passively scroll, they’re here to plan,” said Sydney Stanback, Global Trends and Insights Lead at Pinterest in a recent briefing on the 2024 trends.

Clothing 256

Clothing Social Media Fashion Consumer 256

CPC Strategy

AUGUST 16, 2024

Marketing 2024 Election: What Marketers Need to Know By Emily Sullivan Aug 16 2024 According to eMarketer, U.S. political ad spending will pass $12 billion in 2024—a new high—as compared to the $4.25 “At this point, marketers have weathered multiple years of black swan events.

Marketing 92

Marketing Blog Books Channel 92

Retail TouchPoints

OCTOBER 25, 2024

And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. of total digital ad spend in 2024.

Omnichannel 262

Omnichannel eCommerce Shopping Carts Consumer 262

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 302

Consumer Merchant Services Sporting Goods eCommerce 302

Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

Consumer 272

Consumer Shipping Costs eCommerce Gifts 272

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 237

Marketing Social Media Consumer Events 237

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

Retail 219

Retail Article Omnichannel Customer Experience 219

Retail TouchPoints

DECEMBER 21, 2023

As usual, there were lots to choose from — that’s standard for such a dynamic industry — but these were the topics that had “legs” (and are likely to continue to be important in 2024). Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Nicole Silberstein 2.

Sporting Goods 291

Sporting Goods Operations Apparel Consumer 291

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 246

Multi-channel Payment Services Consumer Automotive 246

Retail TouchPoints

APRIL 23, 2024

market — recently raising its fees for TikTok Shop sellers in the U.S. Amazon Anywhere enables consumers to discover and purchase products within an app or content such as video and even games. It’s created expectations for an entire generation of consumers by making video an interactive experience rather than a passive one.

eCommerce 234

eCommerce eCommerce Platforms Games eCommerce Marketing 234

Retail TouchPoints

AUGUST 20, 2024

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Four of these strategies include: 1. Leveraging affiliate channels.

PPC 223

PPC Merchant Services Marketing Multi-channel 223

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Regardless of the product vertical, in uncertain times, consumers downsize their shopping habits often, starting with the most popular clothing items.

eCommerce Marketing 261

eCommerce Marketing eCommerce Marketing Mobile 261

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. That’s only going to further accelerate the expectations of consumers and technology adoption within retail environments.

Sporting Goods 282

Sporting Goods Technology Omnichannel Operations 282

Retail TouchPoints

DECEMBER 8, 2023

Dollar General is planning approximately 2,385 real estate projects for fiscal year 2024, including about 800 new store openings (including approximately 30 pOpshelf openings and 15 new stores in Mexico ), along with 1,500 store renovations and 85 store relocations. Vasos called the slowdown “prudent in this environment.”

Apparel 254

Apparel Retail Consumer Customer 254

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

lateshipment

OCTOBER 2, 2024

As BFCM 2024 approaches in less than two months, it’s time for you to be well-prepared to capitalize on the opportunities and stand out from the competition. Consumers actively seek deals, and businesses see record-breaking sales, often surpassing the entire quarter.

eCommerce 130

eCommerce Social Media Shipping Costs Home Furnishings 130

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). 2023 was a period of experimentation for retailers, and many invested dollars learning where generative AI could have the biggest impact.

Retail 303

Retail Customer Experience Technology Operations 303

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Social commerce value will keep on growing.

Social Media 289

Social Media Beauty and Health Multichannel eCommerce 289

Retail TouchPoints

JANUARY 2, 2024

However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving. The most significant shift in the loyalty sphere is consumers’ attitudes toward co-branded credit cards. Deloitte found that consumer interest in co-branded credit cards dropped 11% between 2022 and 2023.

Consumer 274

Consumer Shipping Costs Customer Retention Information 274

Forrester eCommerce

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. Marketers must coordinate their loyalty […]

B2C 243

B2C Consumer Marketing Customer 243

Retail TouchPoints

FEBRUARY 13, 2024

Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. These days, however, consumers are the ones driving product placement, and owning the digital shelf has everything to do with the technology behind the scenes.

Consumer 278

Consumer eCommerce Supplies Technology 278

Retail TouchPoints

DECEMBER 8, 2023

29, 2024, a few months prior to Bergh’s departure, which is scheduled for April 26, 2024. Bergh has been elected as Executive Vice Chair of the Levi’s board until his retirement date, after which he will transition to the role of senior advisor until the end of the company’s 2024 fiscal year. During this time, LS&Co.

Travel 264

Travel Omnichannel Consumer Marketing 264

Retail TouchPoints

OCTOBER 16, 2023

In yet another sign of the triumph of streaming, Best Buy will reportedly stop selling physical DVDs in-store and online beginning in 2024, according to CNBC and other media outlets. The market for physical DVDs has been dropping precipitously with the growth of streaming services. consumer spending on these items was $753.89

Shipping 242

Shipping Consumer Other Retail 242

Retail TouchPoints

OCTOBER 30, 2024

on May 30, 2024, the brand is unveiling three new stores throughout the month of November. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov. 15, 2024 Orland Square in Orland Park, Ill., 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov. 15, 2024 Orland Square in Orland Park, Ill., opening on Nov.

Social Media 249

Social Media Omnichannel Apparel Marketing 249

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 319

Marketing Information Consumer Channel 319