2024 Consumer Omnichannel 
Retail TouchPoints
OCTOBER 25, 2024
And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. of total digital ad spend in 2024.
Retail TouchPoints
OCTOBER 23, 2024
Nearly 75% of consumers say the way they shop in stores has changed significantly over the past three years, according to Retail Systems Research (RSR). As an omnichannel retailer, “everything we do has to be even more omni,” explained Scott Devlin, CIO of The Vitamin Shoppe in an interview with Retail TouchPoints. “If
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Retail TouchPoints
DECEMBER 13, 2023
After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns. But underneath this positive blanket statement are a lot of nuances.
Retail TouchPoints
NOVEMBER 28, 2024
Innovations like biometrics and tap-to-pay have transformed how, when and where consumers shop. How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand? During the holiday rush the security and ease of the payments experience can be as crucial as product price or availability.
Retail TouchPoints
NOVEMBER 13, 2023
Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.
Retail TouchPoints
JANUARY 22, 2021
The average consumer has access to more choices and greater convenience than ever before, and truly standing out in the tech-heavy retail landscape will only become more challenging in the coming years. The overarching theme of the presentation was the need for retailers to keep up with shoppers’ demands.
Retail TouchPoints
MARCH 25, 2024
The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.
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