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Customer Data Platforms Show That Playing The Long Game Pays Off

Forrester eCommerce

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!” For context, consider the history […]

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2024 Is The Make Or Break Year For CDPs

Forrester eCommerce

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 233
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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. In 2024, AI will continue making retail and commerce more customer-centric through conversational commerce tools.

eCommerce 264
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The Personalization Playbook: 2024 Strategies

The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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CDP In APAC: A Fast-Growing Emerging Market

Forrester eCommerce

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459
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BFCM 2024: How E-commerce Businesses Can Prepare for Success

lateshipment

Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses to boost revenue, attract new customers, and build brand loyalty.

eCommerce 130
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention. Hear from experts who have mastered the art of using data to not only meet customer expectations, but exceed them, creating loyal customers who keep coming back.