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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. In 2024, AI will continue making retail and commerce more customer-centric through conversational commerce tools.

eCommerce 289
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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

Retail TouchPoints

Younger generations, especially millennials, increasingly rely on their digital wallet alone, with 28% (up from 25% in 2022 and 22% in 2021) planning to pay for gift purchases in 2024 using digital wallets. Enhanced security and fraud prevention for customers. trillion between November 2024 and January 2025.

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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

retailers currently use AI in their strategies, with 97% planning to increase investments in 2024. According to one Gartner Market Guide : “By 2025, the top 10 global retailers by revenue will leverage contextualized real-time pricing…to manage and adjust in-store prices for customers.” through 2028. through 2028.

Consumer 306
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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. These needs include information on current trends, knowledge about the customer (e.g.

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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

Here are five examples of how associate technology is improving both CX (customer experience) and EX (employee experience): At Pacsun, Unified Store Operations Allow the Retailer to Operate with a Lean Workforce Like many retailers in a tight labor market, Pacsun stores operate with small staffs. “We

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Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY

Retail TouchPoints

and globally, according to the Salesforce Shopping Index , which analyzes data from more than 1.5 trillion , Salesforce predicts global sales for November through December 2024 will reach $1.19 Advertising costs and space availability will both be at a premium with the 2024 elections in the U.S. trillion , with the U.S.