Remove 2024 Remove Customer Data Remove Technology
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Customer Data Platforms Show That Playing The Long Game Pays Off

Forrester eCommerce

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!” For context, consider the history […]

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2024 Is The Make Or Break Year For CDPs

Forrester eCommerce

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 220
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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

Determining how and where to implement this technology to drive ROI remains a significant challenge. AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. The end result?

eCommerce 252
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CDP In APAC: A Fast-Growing Emerging Market

Forrester eCommerce

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459
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Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities

Forrester eCommerce

My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found: The popularity of CDP continues to grow in APAC. Rising consumer awareness around data privacy and tighter regulations are pushing marketers to invest in […]

Marketing 195
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Top 3 Must-Watch E-Commerce Trends in 2024: Stay Ahead

365 Retail

trillion in 2024. Let’s explore the paramount e-commerce trends of 2024. In 2024, online stores will focus on giving personalised shopping experiences. Businesses can boost customer engagement and loyalty by offering such a tailored approach, ultimately increasing conversions.

eCommerce 103