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2024 B2C Marketing Priorities And Challenges

Forrester eCommerce

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Forty-five percent of global B2C marketing […]

B2C 284
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The 2024 Brand Experience Award Winners areā€¦

Retail TouchPoints

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. 2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc.

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The State Of Consumer Usage Of Generative AI, 2024

Forrester eCommerce

Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Like it or not, know it or not, genAI will seep into […]

Consumer 504
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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. We all run very lean, and each store has limited resources,ā€ said Shirley Gao, CIO of Pacsun, speaking at the 2024 Manhattan Momentum conference.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 📅 October 15, 2024 at 9:30am PT, 12:30pm ET, 5:30pm GT

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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage.

eCommerce 264
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AI Isnā€™t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRFā€™s Big Show are any indication). Nearly all (95%) of respondents in the Google survey said that generative AI will have an impact on the customer experience.

Retail 303
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Oriumā€™s Composable Commerce Reference Architecture 2024 Edition.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail. Distinguish credible vendors from the pretenders in a crowded market.