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Navigating the Future of Loyalty: Innovative Strategies for Engagement, Rewards and Unveiling the Differences Ahead

Retail TouchPoints

From Fragmented to Frictionless By now, the benefits of a good loyalty program are well-documented: improved customer retention, more frequent purchases, higher-volume orders and better brand sentiment. But there are bumps in the road for brands looking to implement a successful loyalty program nowadays.

POS 124
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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities. By 2023, 75% of organizations selling directly to consumers will offer subscription services, but only 20% will succeed in increasing customer retention.

B2C 146
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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

If you want to foster deep connections with your customers, you need to invest time in improving targeted marketing. Not only does this allow your business to provide a unique and quality experience for your customer, but it also helps increase customer retention rates. Omnichannel Fashion Ecommerce.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner. Agencies in particular are trying to gain the data security prowess needed to improve their performance marketing strategies. Making Data Privacy a Companywide Mandate.

Marketing 276
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The 5 Benefits of Shopify Plus Loyalty Programs

Smile.io

The sole purpose of a loyalty program is to turn one-time customers into repeat customers and build a loyal following. Shopify Plus brands utilize loyalty programs to increase repeat purchase rates and boost customer retention.   How To Scale An Ecommerce Business (2024 Guide) | Smile.io Gabrielle Policella 4.

Shopify 53
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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

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How to Seamlessly Migrate Your Rewards Program

Smile.io

Your customer retention behavior will naturally fluctuate with sale cycles and seasonality. Basic loyalty apps also limit your earning and redeeming options, whereas sophisticated solutions often grant API access to customize your loyalty program completely.  Loyalty & Reward Program Insights from Smile.io