Forrester eCommerce

MARCH 6, 2024

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. In 2024, our recommendations fall into three major themes for security leaders: Changing tech.

Recommendation 417

Recommendation Technology Other Management 417

Forrester eCommerce

AUGUST 20, 2024

In an era where AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. The Forrester Technology & Innovation Summit APAC 2024 is your gateway to navigating this transformative landscape.

Technology 259

Technology Customer 259

Forrester eCommerce

OCTOBER 13, 2024

Read about the technology strategy that won Macquarie’s Banking and Financial Services group this year’s Technology Strategy Impact Award for the APAC region. What does high-performance IT Iook like?

Technology 195

Technology Financial Services Banking Customer 195

Forrester eCommerce

FEBRUARY 12, 2024

We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. If so, you should review your localization tech stack. A Rising […]

Technology 317

Technology Customer Experience Operations Marketing 317

Forrester eCommerce

SEPTEMBER 5, 2024

The data from Forrester’s High-Performance IT Survey, 2024, is in, and the results are clear: Businesses supported by high-performance IT shops achieve significantly stronger customer loyalty, engagements, and referrals. In the report, The State Of High-Performance IT, 2024, we […] faster than their peers.

Technology 273

Technology Customer Loyalty Customer Information 273

Forrester eCommerce

OCTOBER 25, 2023

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

Technology 397

Technology Social Media Management Retail 397

Forrester eCommerce

AUGUST 1, 2023

A precarious economy has tempered business and technology leaders’ budget expectations. Our 2024 Planning Guides advise on where to invest and experiment for success. But now is not the time to retreat.

Technology 360

Technology Customer Marketing 360

Forrester eCommerce

MARCH 20, 2024

On March 18, 2024, when NVIDIA’s GPU Technology Conference […]

Technology 430

Technology Operations Customer 430

Retail TouchPoints

JULY 9, 2024

UK retailer Co-op is working with Walmart Commerce Technologies to bolster its “quick commerce” operations. Online orders will be picked fresh in local Co-op stores and delivered quickly to customers in their communities. The company aims to grow its member base from 5 million to 8 million by 2030.

Technology 237

Technology Order Fulfillment Fulfillment Operations 237

Forrester eCommerce

OCTOBER 24, 2023

Forrester’s Predictions 2024 for Europe show a dynamic year ahead, with new technologies, reporting requirements, and ways of working. Read our predictions for Europe.

Technology 428

Technology Customer 428

Retail TouchPoints

JUNE 5, 2024

About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage. Determining how and where to implement this technology to drive ROI remains a significant challenge.

eCommerce 258

eCommerce Recommendation Customer Experience Technology 258

Forrester eCommerce

SEPTEMBER 4, 2024

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.

Recommendation 273

Recommendation Channel Operations Technology 273

Forrester eCommerce

MARCH 26, 2024

I’m kicking off research on a new technology market! Our Digital Customer Interaction Solutions Landscape, Q1 2024 report is now live, and a Forrester Wave™ evaluation will be publishing in June. Guess what?

Customer 243

Customer Technology Marketing Customer Experience 243

Retail TouchPoints

SEPTEMBER 24, 2024

Through the remainder of 2024 and into 2025, Kay Jewelers plans to enhance its retail store design and customer experience. Store redesigns are being crafted to create a more comfortable setting for exploration, assisted by personalization technology. The collection will launch online and at select Kay stores on Oct.

Jewelry 260

Jewelry Customer Customer Experience Operations 260

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). But many of these tasks may just represent the low-hanging AI fruit.

Retail 301

Retail Customer Experience Technology Operations 301

Forrester eCommerce

OCTOBER 25, 2023

Get an overview of our B2C marketing predictions for 2024. B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere.

B2C 397

B2C Marketing Technology Customer 397

Forrester eCommerce

OCTOBER 30, 2023

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

Marketing 396

Marketing Information Technology Customer 396

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 226

B2B eCommerce BigCommerce Omnichannel 226

Forrester eCommerce

NOVEMBER 18, 2024

Which software development technologies have staying power? And which technologies, useful in the past, should now be retired in favor of better options? Forrester studied 18 technologies used in software development that have […] Which are just a flash in the pan?

Technology 243

Technology Customer 243

Retail TouchPoints

JULY 23, 2024

Have retailers truly embraced certain technologies? The power of one plus one becoming three is going to be exponentially higher in 2024, not only when it comes to the kind of collabs and the nature of them but the way they’ll come to life in digital, physical or a combination of the two,” Andersson said.

Consumer 228

Consumer Games Retail Other 228

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Customer Data Marketing Customer 284

Retail TouchPoints

JUNE 12, 2024

Seeking to modernize its core technology platforms, Bath & Body Works is working with Accenture to leverage the latest digital, martech, AI and generative AI solutions. The Accenture Consumer Pulse 2024 survey revealed that just over half ( 51% ) of consumers already are open to using conversational AI solutions.

Customer 252

Customer Mobile Customer Experience Technology 252

Forrester eCommerce

OCTOBER 19, 2023

While Workday Solutions Marketplace is not a new concept to Workday customers, what is new is the soon-to-arrive Workday AI Marketplace. At the recent Workday Rising event, the company’s annual customer conference, Workday announced a new marketplace for its customers to find and deploy Workday-trusted AI solutions.

Customer 435

Customer Events Information Technology 435

Retail TouchPoints

DECEMBER 13, 2023

Brands and retailers realize there is no one-size-fits-all strategy for stores — and design teams are rising to the challenge by thinking more creatively and thoughtfully about how they can innovate through new formats, technologies and collaboration methods. Cornelius: We’ve seen engagement-driven concepts with more community stores.

Sporting Goods 274

Sporting Goods Technology Omnichannel Operations 274

Retail TouchPoints

JULY 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. For example, if your stores don’t have reliable network connections, it’s a good idea to seek out technology that operates in offline mode with no loss of efficiency.

Customer Experience 237

Customer Experience Customer Retail Workshop 237

Forrester eCommerce

SEPTEMBER 19, 2024

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!” For context, consider the history […]

Customer Data 243

Customer Data Games B2C Customer 243

Forrester eCommerce

NOVEMBER 14, 2024

The Forrester Wave: Point-of-Service Solutions, Q4 2024 is now live!

Technology 195

Technology Retail 195

Groove

DECEMBER 7, 2023

What Do I Need To Know About Etail West 2024? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars! Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. Are you in the eCommerce industry?

Events 195

Events Social Media Download eCommerce 195

Retail TouchPoints

MARCH 6, 2023

Walmart Health plans to open 28 new locations in 2024, bringing the total number of sites to more than 75 and expanding its footprint into two new states — Missouri and Arizona. We’ve also integrated modern equipment and technology to enable our providers and patients alike to experience best-in-class healthcare technology.

Electronics 290

Electronics Omnichannel Technology Customer Experience 290

Forrester eCommerce

JUNE 12, 2024

Forrester Analyst Key Takeaways from SAP Sapphire Orlando 2024

Information 300

Information Technology B2B Management 300

365 Retail

FEBRUARY 3, 2024

Integrated Systems Europe (ISE) 2024, hosted in the scenic Fira de Barcelona Gran Via, marked an unprecedented milestone in its 20-year history, attracting 73,891 verified attendees from 162 countries. These offerings reflected the diverse array of products and services aiming to push technological boundaries and enhance user experiences.

Events 73

Events Technology Retail Outdoor 73

Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. AppLovin makes technologies that help businesses of every size connect to their ideal customers. Kennedy joined AppLovin in 2024 to develop the company’s ecommerce vertical.

Gifts 274

Gifts Social Media Mobile Games 274

Forrester eCommerce

FEBRUARY 27, 2024

Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. And the fast development of emerging technologies such as AI/ML and blockchain makes the competitive landscape competition […] This has enabled fintech firms to deepen their market penetration.

B2B 396

B2B Marketing Banking Games 396

Forrester eCommerce

NOVEMBER 6, 2024

In 2024, it’s time to “AI responsibly” in marketing technology (martech). Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign.

Technology 307

Technology Marketing Other B2C 307

Forrester eCommerce

JUNE 10, 2024

to reach reach US$710 billion in 2024. Tech spending in the Asia Pacific region is set to increase by 6.4% Over the next few years, software spending will continue its rapid growth, followed by spend on IT services, communications equipment, and computer equipment.

Technology 259

Technology Customer 259

Forrester eCommerce

SEPTEMBER 2, 2024

The APAC market is never short of innovative payment technologies. More recently, AI and blockchain technologies have injected new vitality into the payment market. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific (APAC) and beyond.

Merchant Services 284

Merchant Services Mobile Payments Mobile Technology 284