Forrester eCommerce

MARCH 6, 2024

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. In 2024, our recommendations fall into three major themes for security leaders: Changing tech.

Recommendation 417

Recommendation Technology Other Management 417

Forrester eCommerce

MARCH 20, 2024

On March 18, 2024, when NVIDIA’s GPU Technology Conference […]

Technology 430

Technology Operations Customer 430

Forrester eCommerce

FEBRUARY 12, 2024

We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. If so, you should review your localization tech stack. A Rising […]

Technology 317

Technology Customer Experience Operations Marketing 317

Forrester eCommerce

OCTOBER 25, 2023

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

Technology 397

Technology Social Media Management Retail 397

Forrester eCommerce

OCTOBER 24, 2023

Forrester’s Predictions 2024 for Europe show a dynamic year ahead, with new technologies, reporting requirements, and ways of working. Read our predictions for Europe.

Technology 428

Technology Customer 428

Retail TouchPoints

DECEMBER 26, 2024

This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. Shoppers can use technology to their advantage and shop at all three stores in whatever way works best for them. When customers visit the store to redeem their prizes (e.g.

Technology 211

Technology Games Customer Experience POS 211

Forrester eCommerce

JUNE 13, 2024

Looking ahead to 2024, Vietnam’s economic prospects are bright. Against this positive backdrop, Forrester anticipates a substantial increase (+10.4%) in tech spending in Vietnam for the year 2024. The country’s GDP is expected to grow significantly, fueled by robust international trade and supportive government policies.

Technology 259

Technology Customer 259

Forrester eCommerce

DECEMBER 17, 2024

This blog provides a 2024 year in review of the sales technology market, along with a view on how it will impact 2025.

Technology 195

Technology Blog Marketing Operations 195

Forrester eCommerce

AUGUST 1, 2023

A precarious economy has tempered business and technology leaders’ budget expectations. Our 2024 Planning Guides advise on where to invest and experiment for success. But now is not the time to retreat.

Technology 360

Technology Customer Marketing 360

Forrester eCommerce

OCTOBER 19, 2023

While Workday Solutions Marketplace is not a new concept to Workday customers, what is new is the soon-to-arrive Workday AI Marketplace. At the recent Workday Rising event, the company’s annual customer conference, Workday announced a new marketplace for its customers to find and deploy Workday-trusted AI solutions.

Customer 435

Customer Events Information Technology 435

Forrester eCommerce

NOVEMBER 9, 2023

Imminent challenges at home and abroad will require continued bold action. Read our predictions for the public sector and government.

Technology 85

Technology Customer 85

Forrester eCommerce

OCTOBER 25, 2023

Get an overview of our B2C marketing predictions for 2024. B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere.

B2C 397

B2C Marketing Technology Customer 397

Forrester eCommerce

OCTOBER 30, 2023

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

Marketing 396

Marketing Information Technology Customer 396

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). But many of these tasks may just represent the low-hanging AI fruit.

Retail 312

Retail Customer Experience Technology Operations 312

Forrester eCommerce

AUGUST 20, 2024

In an era where AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. The Forrester Technology & Innovation Summit APAC 2024 is your gateway to navigating this transformative landscape.

Technology 259

Technology Customer 259

Retail TouchPoints

JULY 9, 2024

UK retailer Co-op is working with Walmart Commerce Technologies to bolster its “quick commerce” operations. Online orders will be picked fresh in local Co-op stores and delivered quickly to customers in their communities. The company aims to grow its member base from 5 million to 8 million by 2030.

Technology 278

Technology Order Fulfillment Fulfillment Operations 278

Retail TouchPoints

JUNE 5, 2024

About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage. Determining how and where to implement this technology to drive ROI remains a significant challenge.

eCommerce 287

eCommerce Recommendation Customer Experience Technology 287

Forrester eCommerce

FEBRUARY 27, 2024

Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. And the fast development of emerging technologies such as AI/ML and blockchain makes the competitive landscape competition […] This has enabled fintech firms to deepen their market penetration.

B2B 396

B2B Marketing Banking Games 396

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 259

B2B eCommerce BigCommerce Omnichannel 259

Retail TouchPoints

DECEMBER 13, 2023

Brands and retailers realize there is no one-size-fits-all strategy for stores — and design teams are rising to the challenge by thinking more creatively and thoughtfully about how they can innovate through new formats, technologies and collaboration methods. Cornelius: We’ve seen engagement-driven concepts with more community stores.

Sporting Goods 314

Sporting Goods Technology Omnichannel Operations 314

Forrester eCommerce

SEPTEMBER 5, 2024

The data from Forrester’s High-Performance IT Survey, 2024, is in, and the results are clear: Businesses supported by high-performance IT shops achieve significantly stronger customer loyalty, engagements, and referrals. In the report, The State Of High-Performance IT, 2024, we […] faster than their peers.

Technology 273

Technology Customer Loyalty Customer Information 273

Retail TouchPoints

MARCH 6, 2023

Walmart Health plans to open 28 new locations in 2024, bringing the total number of sites to more than 75 and expanding its footprint into two new states — Missouri and Arizona. We’ve also integrated modern equipment and technology to enable our providers and patients alike to experience best-in-class healthcare technology.

Electronics 306

Electronics Omnichannel Technology Customer Experience 306

Forrester eCommerce

JUNE 12, 2024

Forrester Analyst Key Takeaways from SAP Sapphire Orlando 2024

Information 300

Information Technology B2B Management 300

Forrester eCommerce

SEPTEMBER 4, 2024

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Technology 259

Technology 259

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Customer Data Marketing Customer 284

Forrester eCommerce

MARCH 18, 2024

Last week, we issued our analysis of the Q4 2023 earnings announcements of large public technology service providers. First, tech service providers grew much slower in 2023 than in 2022 signaling a belt tightening in technology spend. But providers project faster growth in 2024 fueled by core transformations and investments in AI.

Technology 433

Technology Customer 433

Retail TouchPoints

SEPTEMBER 24, 2024

Through the remainder of 2024 and into 2025, Kay Jewelers plans to enhance its retail store design and customer experience. Store redesigns are being crafted to create a more comfortable setting for exploration, assisted by personalization technology. The collection will launch online and at select Kay stores on Oct.

Jewelry 288

Jewelry Customer Customer Experience Operations 288

Forrester eCommerce

SEPTEMBER 9, 2024

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year. Big picture, the market is more difficult than in the past decade.

Books 243

Books Technology Marketing 243

Forrester eCommerce

MARCH 26, 2024

I’m kicking off research on a new technology market! Our Digital Customer Interaction Solutions Landscape, Q1 2024 report is now live, and a Forrester Wave™ evaluation will be publishing in June. Guess what?

Customer 243

Customer Technology Marketing Customer Experience 243

Retail TouchPoints

JULY 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. For example, if your stores don’t have reliable network connections, it’s a good idea to seek out technology that operates in offline mode with no loss of efficiency.

Customer Experience 272

Customer Experience Customer Retail Workshop 272

Retail TouchPoints

JUNE 12, 2024

Seeking to modernize its core technology platforms, Bath & Body Works is working with Accenture to leverage the latest digital, martech, AI and generative AI solutions. The Accenture Consumer Pulse 2024 survey revealed that just over half ( 51% ) of consumers already are open to using conversational AI solutions.

Customer 264

Customer Mobile Customer Experience Technology 264

Retail TouchPoints

JULY 23, 2024

Have retailers truly embraced certain technologies? The power of one plus one becoming three is going to be exponentially higher in 2024, not only when it comes to the kind of collabs and the nature of them but the way they’ll come to life in digital, physical or a combination of the two,” Andersson said.

Consumer 260

Consumer Games Retail Other 260

Forrester eCommerce

SEPTEMBER 4, 2024

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.

Recommendation 273

Recommendation Channel Operations Technology 273

Forrester eCommerce

APRIL 9, 2024

In 2024, MWC was about all tech topics, particularly the big themes of AI and APIs, going beyond just telco themes.

Mobile 293

Mobile Management Technology Customer 293

Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

Customer Experience 295

Customer Experience Payment Services Improvements Customer 295

Retail TouchPoints

MAY 12, 2023

Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Flexibility in your company’s response to market trends and customer demands. Field service companies shouldn’t discount technology to help address staffing shortages. Leverage AI where you can.

Customer Experience 344

Customer Experience Customer Travel Technology 344