From Omnichannel to Polychannel: How FMCG Shopping is Changing
Retail TouchPoints
OCTOBER 25, 2024
And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. retailers on average between March 2023 and February 2024, an increase of 23% over the 2019-20 period. of total digital ad spend in 2024.
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