Forrester eCommerce

FEBRUARY 5, 2024

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

Technology 412

Technology Information Customer 412

Forrester eCommerce

JUNE 13, 2024

Looking ahead to 2024, Vietnam’s economic prospects are bright. Against this positive backdrop, Forrester anticipates a substantial increase (+10.4%) in tech spending in Vietnam for the year 2024. The country’s GDP is expected to grow significantly, fueled by robust international trade and supportive government policies.

Technology 259

Technology Customer 259

Forrester eCommerce

FEBRUARY 23, 2024

Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward. The technology and language models you need to bring real advances in productivity, experience, and revenue are ready […]

Technology 459

Technology Customer 459

Forrester eCommerce

AUGUST 1, 2024

In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]

Technology 460

Technology Customer Information Customer Experience 460

Forrester eCommerce

MARCH 6, 2024

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. In 2024, our recommendations fall into three major themes for security leaders: Changing tech.

Recommendation 417

Recommendation Technology Other Management 417

Forrester eCommerce

AUGUST 20, 2024

In an era where AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. The Forrester Technology & Innovation Summit APAC 2024 is your gateway to navigating this transformative landscape.

Technology 259

Technology Customer 259

Forrester eCommerce

OCTOBER 13, 2024

Read about the technology strategy that won Macquarie’s Banking and Financial Services group this year’s Technology Strategy Impact Award for the APAC region. What does high-performance IT Iook like?

Technology 195

Technology Financial Services Banking Customer 195

Forrester eCommerce

DECEMBER 20, 2023

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

Technology 459

Technology Blog Marketing Operations 459

Forrester eCommerce

AUGUST 15, 2024

Forrester’s top ten cloud trends for 2024 report is out. No one will be surprised that AI figures prominently. Yet there are other fundamental shifts in play — the rise of the intelligent edge, increased cloud compliance complexity, and (finally!) mature multicloud networking offerings.

Other 502

Other Information Technology Operations 502

Forrester eCommerce

JULY 14, 2024

Australian and New Zealand business and technology professionals have vastly different priorities as their organizations strive for a return to sustainable growth.

Technology 273

Technology 273

Forrester eCommerce

SEPTEMBER 9, 2024

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year. Big picture, the market is more difficult than in the past decade.

Books 243

Books Technology Marketing 243

Forrester eCommerce

JULY 18, 2024

“Resilience” an oft quoted and reasonable ideal that technology professionals and by extension, the businesses they serve strive for. Business and technology leaders often manage risk by building systems […]

Technology 273

Technology Management 273

Forrester eCommerce

FEBRUARY 12, 2024

We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. Do you sell into multilingual markets, nationally or internationally? Do you want to grow?

Technology 317

Technology Customer Experience Operations Marketing 317

Forrester eCommerce

OCTOBER 7, 2024

One of the oldest security technologies – the venerable enterprise firewall – continues to thrive, as highlighted in recently-published: The Forrester Wave: Enterprise Firewall Solutions, Q4, 2024.

Technology 221

Technology Management 221

Forrester eCommerce

DECEMBER 19, 2023

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

Information 434

Information Technology 434

Forrester eCommerce

OCTOBER 25, 2023

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

Technology 397

Technology Social Media Management Retail 397

Forrester eCommerce

AUGUST 1, 2023

A precarious economy has tempered business and technology leaders’ budget expectations. Our 2024 Planning Guides advise on where to invest and experiment for success. But now is not the time to retreat.

Technology 360

Technology Customer Marketing 360

Forrester eCommerce

MARCH 20, 2024

On March 18, 2024, when NVIDIA’s GPU Technology Conference […]

Technology 430

Technology Operations Customer 430

Forrester eCommerce

SEPTEMBER 5, 2024

The data from Forrester’s High-Performance IT Survey, 2024, is in, and the results are clear: Businesses supported by high-performance IT shops achieve significantly stronger customer loyalty, engagements, and referrals. In the report, The State Of High-Performance IT, 2024, we […] faster than their peers.

Technology 273

Technology Customer Loyalty Customer Information 273

Forrester eCommerce

OCTOBER 24, 2023

Forrester’s Predictions 2024 for Europe show a dynamic year ahead, with new technologies, reporting requirements, and ways of working. Read our predictions for Europe.

Technology 428

Technology Customer 428

Forrester eCommerce

SEPTEMBER 25, 2024

Forrester’s report: European Cybersecurity Threats, 2024 offers European security leaders some much-needed clarity. Security Fundamentals Matter More Than Security Theatre Technology and security professionals often find themselves […]

Technology 195

Technology Management 195

Retail TouchPoints

JULY 9, 2024

UK retailer Co-op is working with Walmart Commerce Technologies to bolster its “quick commerce” operations. In March 2024, Co-op rolled out its own membership program to give consumers access to exclusive offers, discounts and events.

Technology 286

Technology Order Fulfillment Fulfillment Operations 286

Retail TouchPoints

JULY 23, 2024

Have retailers truly embraced certain technologies? The power of one plus one becoming three is going to be exponentially higher in 2024, not only when it comes to the kind of collabs and the nature of them but the way they’ll come to life in digital, physical or a combination of the two,” Andersson said.

Consumer 263

Consumer Games Retail Other 263

Forrester eCommerce

SEPTEMBER 4, 2024

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.

Recommendation 273

Recommendation Channel Operations Technology 273

Forrester eCommerce

OCTOBER 25, 2023

Get an overview of our B2C marketing predictions for 2024. B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere.

B2C 397

B2C Marketing Technology Customer 397

Forrester eCommerce

JANUARY 25, 2024

Drivers include: the digital transformation of the CFO office, focus on cost reduction and operational efficiency, and advancements in technologies like AI/ML. Looking ahead to 2024, it is important for finance and payment professionals to […] This market is highly competitive, with numerous vendor choices available.

Payment Services 273

Payment Services Operations Technology Marketing 273

Forrester eCommerce

OCTOBER 30, 2023

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

Marketing 396

Marketing Information Technology Customer 396

Forrester eCommerce

NOVEMBER 18, 2024

Which software development technologies have staying power? And which technologies, useful in the past, should now be retired in favor of better options? Forrester studied 18 technologies used in software development that have […] Which are just a flash in the pan?

Technology 221

Technology Customer 221

Forrester eCommerce

AUGUST 1, 2024

Now, in 2024, we evaluated the 12 prominent Adobe services providers, considering the impact of generative AI […] For the third time, I’ve published the global Adobe services Wave. We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak.

Marketing 273

Marketing B2C Technology 273

Forrester eCommerce

FEBRUARY 6, 2024

We’re only a month into 2024, and the business landscape remains volatile. Regardless, tech leaders at these organizations are expected to adopt new technologies and maintain differentiation in the market, all while grappling with a shortage of skilled talent.

Technology 243

Technology Marketing Information 243

Retail TouchPoints

JUNE 5, 2024

Determining how and where to implement this technology to drive ROI remains a significant challenge. In 2024, AI will continue making retail and commerce more customer-centric through conversational commerce tools. In 2024, expect more companies to task AI with the heavy lifting to sift through and analyze monumental sums of data.

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

JUNE 27, 2024

Learn how vector databases can help fill the gap in this preview of a session at the upcoming Technology & Innovation Summit North America. Traditional databases are proving insufficient for generative AI models, which often operate in high-dimensional spaces and require searching for similarities.

Technology 221

Technology Operations 221