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2025 Trends: AI Continues its Rise, Tariffs’ Uncertain Impact, Circular Commerce Blossoms

Retail TouchPoints

at KYMA at Hudson Yards, to discuss a few of the key trends retail will be grappling with in 2025 for this blog post. In fact, theres every sign that AI is becoming part of peoples workflows both inside and outside the retail industry, which will pave the way for even greater acceptance by both consumers and industry in 2025.

Supplies 289
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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

The retail industrys rapid adoption of generative AI technologies will continue in 2025. In 2025, retailers will scale these AI projects across the enterprise and embed the technology into core operations of their business. In 2025, four key trends will drive the adoption of gen AI in the retail industry: 1.

eCommerce 302
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In 2025, Changing Consumer Demand will Reshape the Supply Chain

Retail TouchPoints

These expectations have significantly impacted the same-day delivery market, which experts predict will grow nearly 20% year-over-year between now and 2028. Third-party grocery delivery accounted for the bulk of these sales (46%), although pickup orders (40%) and ship-to-home channels (14%) also saw significant growth.

Supplies 279
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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester eCommerce

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.

B2B 443
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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236
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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
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2024 Holiday Advertising Insights to Inspire your 2025 Digital Strategy

ROI Revolution

What’s the best way to kick off 2025 for your brand? Because of this, and understandably so, many marketers spend Cyber Week through the holidays in the day-to-day trenches stressing about the final push of the year and hitting revenue goals. Overall investment was up YoY for this channel. CPCs were up 18% YoY.