Remove 2025 Remove Consumer Remove Social Media
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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

Consumer 236
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Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team

Retail TouchPoints

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

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How Brands Should be Preparing for a Potential TikTok Ban

Retail TouchPoints

19, 2025 unless it is sold to a U.S.-based James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. based owner. I think there are two reasons for that.

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Social Media Advertising Trends

ROI Revolution

Social media advertising is always changing with new tech and shifting user trends. Relatable Brand Content Along with authenticity, consumers want relatable and entertaining ads from brands. SproutSocial.com reports that consumers are interested in brands that produce original content and who know their identity and embrace it.

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Five Below Taps Forever 21 CEO to Lead Company

Retail TouchPoints

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278
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2024 Holiday Advertising Insights to Inspire your 2025 Digital Strategy

ROI Revolution

What’s the best way to kick off 2025 for your brand? We are going to share some of our combined client 2024 Holiday data here and what those insights might suggest should be top of mind for 2025. 2024 Cyber Week Recap During Cyber week, our clients saw HUGE successes with paid social advertising.