Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025
Retail TouchPoints
MARCH 11, 2021
The company plans to gain market share and increase currency-neutral sales by an average of 8% to 10% annually between 2021 and 2025, through an aggressive expansion of Adidas’s already booming DTC business, including ecommerce; digitalization of its operations and stores; an expanded membership program; and an increased focus on sustainability.
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