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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236
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2024 Holiday Advertising Insights to Inspire your 2025 Digital Strategy

ROI Revolution

What’s the best way to kick off 2025 for your brand? Because of this, and understandably so, many marketers spend Cyber Week through the holidays in the day-to-day trenches stressing about the final push of the year and hitting revenue goals. What do these 2024 holiday advertising insights mean for your brand going into 2025 ?

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February 2025 SEO News Recap

ROI Revolution

Welcome to our February 2025 SEO News Recap! The Head of Search at Microsoft, Jordi Ribas, seems to think so. Recently released stats on Bings year-over-year market share show growth: +1.8pt market share in the U.S. Do you have questions about anything you’ve read in this February 2025 SEO News Update?

SEO 88
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Retailers and the Future of Search: Embracing Tomorrow’s AI Reality

Retail TouchPoints

The expanded landscape and anticipated bot-driven website traffic are ushering in the future of search, and both retailers and marketers must prepare to reimagine their organic search strategies and ensure they can show up when and where consumers are searching. Marketers are ready for it. The good news?

Retail 179
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Cookieless Paid Search Marketing: What to Expect

ROI Revolution

Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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Uncover Consumer Behavior Insights with Conversions with Cart Data from Google

ROI Revolution

This data should be informing your marketing strategies and business decisions at every level. This allowed their marketing team to refocus the positioning and education surrounding their high-end brand offerings to more effectively communicate value and create demand. What can you analyze with conversions with cart data?

Consumer 128