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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
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How Brands Should be Preparing for a Potential TikTok Ban

Retail TouchPoints

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. 19, 2025 unless it is sold to a U.S.-based Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers?

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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumers attention and lead them where we want them to go.

Consumer 236
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Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team

Retail TouchPoints

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

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Social Media Advertising Trends

ROI Revolution

Social media advertising is always changing with new tech and shifting user trends. Show lifestyle content users who engage with social media ads often do so when lifestyle imagery or video is present. Need a winning social media ad strategy? Schedule a free consultation today!

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2024 Holiday Advertising Insights to Inspire your 2025 Digital Strategy

ROI Revolution

What’s the best way to kick off 2025 for your brand? Because of this, and understandably so, many marketers spend Cyber Week through the holidays in the day-to-day trenches stressing about the final push of the year and hitting revenue goals. What do these 2024 holiday advertising insights mean for your brand going into 2025 ?

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Scaling Your Ecommerce Business: Shopify Email vs. Klaviyo in 2025

365 Retail

In the fast-paced world of ecommerce, where growth and scalability define success, email marketing remains one of the most critical tools for driving customer engagement and revenue. It is particularly well-suited for businesses that are scaling rapidly and require sophisticated tools to manage their marketing efforts.

Shopify 98