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Consumers Place More Value on Product Information Delivered on Retailers’ Owned Channels, Compared to 3rd Party Marketplaces and Social Media

365 Retail

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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The State of TikTok Advertising in 2024

ROI Revolution

US adults are currently spending roughly 54 minutes on the platform per day, and, assuming it doesn’t face a nationwide ban, is forecast to become the top social network in daily minutes by 2025. Consumers feel a deeper connection to brands they interact with on TikTok.  billion in 2026. TikTok has just over  1.5

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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

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Millennials the Most Likely Demographic to Be Influenced by Retail Media Ads, Retail Technology Show Research Reveals

365 Retail

Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail Technology Show (RTS), taking place on 24 & 25 April 2024 at London’s Olympia, reveals.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. The numbers can be even higher in some cases.