Forrester Forecast: Online’s Share of U.S. Sales to Top 29% by 2029
Retail TouchPoints
SEPTEMBER 24, 2024
Amazon and Walmart: The Big Will Get Bigger The Forrester forecast paints a picture of an ecommerce market, and indeed a total retail market, dominated by Amazon and Walmart. Both are starting from a position of strength, particularly Amazon, which in 2023 accounted for 43% of all U.S.
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